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feel bad for people in this situation. double whammy of crappy team + crappy economy killing the value of psl

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How teams can best manage season-ticket-holder relocation

Published July 16, 2012, Page 15

Kevin Shulman is not entirely happy about MetLife Stadium.

Born and raised in New Jersey, Shulman has been a New York Jets

season-ticket holder for almost half a century — an “original sinner,”

as he told me. He and his family had seven seats in rows 3 and 4 at the

Meadowlands, just behind the Jets’ bench.

When the new Jets stadium came along, Shulman says, “For 46 years of loyalty, I got a gun put to my head.”

Shulman was paying $125 per game for each of his seats before the new

construction project was completed. The new price tag for MetLife

Stadium? Seven personal seat licenses at $35,000 each, game tickets at

$350 each, and instead of being in the third row from the field, his

seats are now nine rows from the top of the lower bowl. “Every single

game I go to, I resent it,” Shulman says.

Ouch.

For those who are building new stadiums, the danger of alienating

longtime supporters is one of the most delicate situations to address.

How can teams best deal with the imminent displacement of many of their

best fans when a new stadium is built?

RELOCATION ADVICE

■ Market research: Teams must be sure they understand what they should

be charging relative to the market and to others with similar situations

and venues.

■ Communication strategy: Current supporters should be the first to know

about new developments, new opportunities. Teams must over-communicate

through multiple channels (email, online, snail mail, phone calls).

■ Human touch: Fans want personalized treatment, especially if they’re

feeling displaced. Proactive, one-on-one interaction is critical.

■ The right people: From the sales staff to the customer service staff

and support roles, train them well, and cross-train on operations,

service, and sales so that each one can field questions and act when

necessary.

■ Lead time: The displaced season-ticket holder can’t feel rushed or

bullied; give that person information and space to make an informed

decision, with enough lead time to give everyone the same courtesy.

“There is no perfect solution,” says Rob Sullivan, senior vice president

of consumer and premium sales and service for the Jets. Their 18-month

process started in February of 2009, with a 30-page glossy “playbook”

sent to each season-ticket holder — a good initial move, especially for

older, more-traditional fans.

“It was a lot of information to give them at one time,” says Sullivan in

hindsight. “It was a good piece, but it had so much in it, it was

overwhelming to some.”

A website component was also created, using Ballena technology to allow

people to view the seats’ sight lines. Season-ticket holders could

either buy their seats over the phone or were invited to visit a special

preview center at the construction site.

About one in four chose to visit the site, but Sullivan says they

underestimated the time fans would need to decide. “We had planned for

30 minutes each, but it took closer to 45 to 60. People had lots of

questions, and we didn’t want to rush them.”

To help fans understand the new PSL concept, Sullivan made sure the

sales staff was well-trained in sales techniques as well as the details

of the new stadium and the improved game-day experience the PSLs would

ultimately provide.

It’s easy to criticize after the fact, but overall, the Jets did a good

job of communicating with their longtime supporters to help ease the

pain of change. The reality is that passionate fans will often skew the

best efforts of any team to clearly communicate, choosing instead to

hear what they want to hear.

 

 

The conclusion JETS did a good job and its the fans fault. You cannot make this up.

 

One of the factors not mentioned is GREED. The JETS were so taken up with greed they just showed they do not care for their loyal, die hard fans. Period.

 

After reading articles like this which may have been promoted by a certain football organization on a nudge nudge wink wink basis it seriously makes even a fan like me, miles away, who does not pay for the PSL's to question what the heck i am doing following a team that's only care about money grabbing and does not give two hoots for the fans. Really PATHETIC!

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To help fans understand the new PSL concept, Sullivan made sure the

sales staff was well-trained in sales techniques as well as the details

of the new stadium and the improved game-day experience the PSLs would

ultimately provide.

It’s easy to criticize after the fact, but overall, the Jets did a good

job of communicating with their longtime supporters to help ease the

pain of change. The reality is that passionate fans will often skew the

best efforts of any team to clearly communicate, choosing instead to

hear what they want to hear.

 

 

Improved gameday experience?  :rl:  Yeah.  Been to 2 games so far and my gameday experince was worse.  Sure, nicer bathrooms. Nice concession stands I wont visit.  But it comes down to what takes place on the field.. and the gameday experience is gone and not just because they stink.  its a boring sterile atmosphere.

 

And they didnt do a bad job communicating, they just didnt understand their fan base and what they would be willing to do to buy tickets.  But they dont care.  All they care about is $$$ and not where they get it from. they dont care who they alienate figuring there will always be someone to replace us.  

 

watching at home has greatly improved my gameday experience.

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Posted · Report post

The conclusion JETS did a good job and its the fans fault. You cannot make this up.

 

One of the factors not mentioned is GREED. The JETS were so taken up with greed they just showed they do not care for their loyal, die hard fans. Period.

 

After reading articles like this which may have been promoted by a certain football organization on a nudge nudge wink wink basis it seriously makes even a fan like me, miles away, who does not pay for the PSL's to question what the heck i am doing following a team that's only care about money grabbing and does not give two hoots for the fans. Really PATHETIC!

 

 

 

Every team in every league is the same.  They dont care where the $$$ comes from.  they dont care if they alienate you or not.  And once there are lots of empty seats, they will start rolling out the promos...  group sales, discount tickets, and silly promotions to get people to come to a game.  And you know who they care about least?  The people who bought season tickets.  Cause those suckers already are in and cant get out.

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Posted · Report post

feel bad for people in this situation. double whammy of crappy team + crappy economy killing the value of psl

Who cares about the value? It is not as if they were bought to be flipped on the open market.

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I withdraw my offer, I just inherited my aunt's house next to the police department. I need the money for a more sound investment, a meth lab

 

 

I saw what you did there and liked it.

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Every team in every league is the same.  They dont care where the $$$ comes from.  they dont care if they alienate you or not.  And once there are lots of empty seats, they will start rolling out the promos...  group sales, discount tickets, and silly promotions to get people to come to a game.  And you know who they care about least?  The people who bought season tickets.  Cause those suckers already are in and cant get out.

 

 

But some teams take this gouging to an art form. JETS are one of those teams. And i feel sorry for all those people who now cannot get out cleanly.

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Posted (edited) · Report post

I saw what you did there and liked it.

 

My mom says I'm wicked smart

Edited by SayNoToDMC
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Every team in every league is the same.  They dont care where the $$$ comes from.  they dont care if they alienate you or not.  And once there are lots of empty seats, they will start rolling out the promos...  group sales, discount tickets, and silly promotions to get people to come to a game.  And you know who they care about least?  The people who bought season tickets.  Cause those suckers already are in and cant get out.

Even in the depths of Coslet and Kotite the Jets sold out and had no advertising budget. Suddenly last year they started running radio and TV ads, 

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Even in the depths of Coslet and Kotite the Jets sold out and had no advertising budget. Suddenly last year they started running radio and TV ads,

Suddenly it was 3x the price and they are still almost sold out. The Giants can't sell out either. Both teams are making more $$ though.

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Suddenly it was 3x the price and they are still almost sold out. The Giants can't sell out either. Both teams are making more $$ though.

This year could be embarrassing-few sellouts and possible blackouts. Suspect the NFL will do everything they can not to balck out a NY team. Worse, plausible the Jets could be suing a bunch of PSL past due ticket holders. Think of that;a team suing it's own fans. It would be an umitigated disaster.

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Even in the depths of Coslet and Kotite the Jets sold out and had no advertising budget. Suddenly last year they started running radio and TV ads, 

 

tickets were real cheap back then.  spending 25-50 to watch a game was ok.  Now?  :rl:  No regular season game is worth over $100 to watch at a stadium.  Felt that way when Woody started raising prices over $100 in the old dump

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This year could be embarrassing-few sellouts and possible blackouts. Suspect the NFL will do everything they can not to balck out a NY team. Worse, plausible the Jets could be suing a bunch of PSL past due ticket holders. Think of that;a team suing it's own fans. It would be an umitigated disaster.

 

 

Dont worry..  they'll do well enough so Goodell gets another nice bonus next year.

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This year could be embarrassing-few sellouts and possible blackouts. Suspect the NFL will do everything they can not to balck out a NY team. Worse, plausible the Jets could be suing a bunch of PSL past due ticket holders. Think of that;a team suing it's own fans. It would be an umitigated disaster.

You are like fox news to the Jets of the Jets were Democrats.

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You are like fox news to the Jets of the Jets were Democrats.

So you're saying that Woody will be selling blowjobs on the deck of the Intrepid again in another losing effort?

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You are like fox news to the Jets of the Jets were Democrats.

I am stuck rooting for this team.It's somewhere between genetic and psychotic.  I'm not going to go back in time and become a Jints fan. It breaks my heart  this franchise has been so poorly run forever in my lifetime spare the Parcells reign and some limited highlights since.I willw atch every game, proably go to at least one and hope to go to Carolina, which is a good city to go to.  

 

This franchise under Woody Johnson treats it's fans very badly.

 

This stadium is the worst arena in the NY area by a lot.I've been in big crowds at the old stadium that were scary-GNR/Metallica, AC/Dc-and yet the overcrowding on exit in the new place is worse. I understand the economics and politics made the West Side idea impossible and sharing a  stadium with the Giants was a sensible alternative.I'm simply at a loss how they could've built something so expensively so badly when every other stadium and arena seems to have investigated what it's fans wanted. The basics-entering and exiting, bathrooms, decent concessions, concourses-aren't that difficult to get right. Every other new place-Yankee, the Rock, Barclays, new MSG-seems to have though this stuff through(haven't been to new Shea). It's a really fun experience to go to events and games in these places.  Saw the Who at Barclays in November and went from the floor to my house via subway and bus in about 40 minutes. New Yankee may be a little sterile for many, but it's a good place to go for a game or a concert. Dolan may be a tool but from what i saw at the 1212 concert seems he got the memo too; how you treat your patrons matters.If you are going to take a big chunk of cash out of a customer's  pocket the least you could do is recgonize that the customer matters.

 

The Jets don't seem to care. It's one thing to be greedy, quite another to assume your customer is nothing more than a mark to be fleeced. You can get away with that if the product is superior and if the price is reasonable or justified. You'd pay a lot of money to see a Jets home AFC title game.But  a Thanksgiving night game vs. the Pats or Christmas Eve vs, the Giants-not so much; in fact go f-ck yourself.Woody didn't care how many of his fans he inconvenienced because of some misplaced ego bullsheet.  And if you are not perennially hosting playoff games, why would anyone pay that much?

 

To  contrast with thoise other local buildings,  from  the insane parking lot setup to the security that treats people paying hundreds and even thousands coming into the stadium like Rikers inmates right through blocked walkways and ramps the places reminds you of a prison.  We will be giving up our tickets because the game day experience, other than tailgating, sucks(and at some point they'll squeeze the life out of that),the road access and parking sucks and above all this team is gonna suck.  And I wish it was otherwise.

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Posted (edited) · Report post

You are like fox news to the Jets of the Jets were Democrats.

 

and you get a thrill running up your leg when you see sanchez take a 5 step drop

Edited by jgb
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Improved gameday experience?   :rl:  Yeah.  Been to 2 games so far and my gameday experince was worse.  Sure, nicer bathrooms. Nice concession stands I wont visit.  But it comes down to what takes place on the field.. and the gameday experience is gone and not just because they stink.  its a boring sterile atmosphere.

 

And they didnt do a bad job communicating, they just didnt understand their fan base and what they would be willing to do to buy tickets.  But they dont care.  All they care about is $$$ and not where they get it from. they dont care who they alienate figuring there will always be someone to replace us.  

 

watching at home has greatly improved my gameday experience.

The only improvements to game day experience are both things they did not need to build a stadium for. One the spiral "show me your t!ts" staircases are gone and two the ladies rooms are better and cleaner, (not that I know but wifes and kids have told me)

 

Only other improvements I noticed was better food selection and better security so less drunks, cursing and fights. 

 

However, none of this relates to the new stadium.

 

We should of had a clean, safe stadium with good food choices to begine with. Heck the Islanders play in a complete awful old stadium. Worst in NHL, but it is clean, safe and men dont hide in stairwells yelling to women show me your t!ts.

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