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Jets hold focus group: Fans slam team over PSLs and Vick


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Jets hold focus group: Fans slam team over PSLs and Vick

By Brian Costello

April 12, 2014 | 8:30pm

 
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The Jets held a focus group to hear what their fans are unhappy about.

Jets fans have some complaints, and they let the team’s management know at a focus group last month in Manhattan.

 

The Jets hired Luntz Global to conduct a focus group with 22 current and former season-ticket holders and heard from unhappy fans about everything from MetLife Stadium to the team not signing cornerback Darrelle Revis when he was available, according to one of the attendees.

“Most of the people don’t like the new stadium and certainly are not satisfied with the direction the team is going,” said the attendee, who is a former season-ticket holder.

 

Famed pollster Frank Luntz conducted the session on March 13, and the group of 21 men and one woman gathered to share their experiences as Jets fans with members of team management, including president Neil Glat, watching from behind one-way glass. After the two-hour formal session, Glat and other Jets executives met with the group.

 

Glat told The Post the focus group was just part of the team’s regular effort to gather information from fans and not precipitated by any worry about ticket sales. This was the first time the team used Luntz to conduct a focus group.

 

“We’ve been doing this for a long time,” Glat said. “It is an opportunity for us to ask what else should we be doing. I would assume the majority of NFL clubs are doing this kind of research. I don’t think there’s anything that generated it. It’s not out of concern. It’s about getting ahead of things.”

 

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Jets owner Woody JohnsonPhoto: Chad Rachman

The Jets heard from some unhappy customers. Not surprisingly, personal seat licenses (PSLs) continue to be a sore point.

 

“One issue that came out loud and clear is that the PSL holders are very dissatisfied,” the attendee said. “They feel trapped. They are going for less than half of what they paid for them on the open market.”

 

Much of the session was spent on the team’s image. The group was asked whether they believe owner Woody Johnson truly wants to win or is more concerned about making money.

 

The gameday experience was also a big topic.

 

“Pretty much everyone said it’s going downhill,” the attendee said.

 

The fans were not asked specifically about personnel moves, but they brought them up. The attendee said the fans were overwhelmingly against signing quarterback Michael Vick, a move the team made eight days later.

 

“Somebody brought it up and said don’t touch that guy,” the attendee said. “We just spent 10 minutes talking about branding and the team’s image, and then they are going to sign that guy?”

 

One person even brought up the Giants owners as an example of why the Jets should not touch Vick.

 

“Do you think the Maras would bring people in like Vick?” the fan asked Jets management.

 

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Fans weren’t happy with the team signing Michael Vick.Photo: AP/Jets on Twitter

The fan said it was disheartening to see the team sign Vick the week after hearing directly from fans that they were against it.

 

“I was annoyed that you brought us in the focus group and 90 percent of the people told you that it wasn’t a good move, and then you did it anyway,” he said.

Glat said the focus group was not meant to gather fan opinion on roster moves.

 

“It was not designed to talk about personnel,” Glat said. “It’s about the stadium experience and what we can do year round.”

 

Fans also were unhappy with general manager John Idzik. The session was conducted a day after Revis signed with the Patriots, so the wound was still fresh.

Some of the fans criticized Idzik’s slow start to free agency.

 

Head coach Rex Ryan received favorable reviews, the attendee said, but fans emphasized they did not want him making Super Bowl predictions.

The Jets clearly are thinking of introducing variable pricing. This is when teams place different prices on different games — for example, preseason games may cost $50 but a game against the Patriots or Broncos might cost $150. This is something several teams have employed this year. The group was asked if they thought it would be fan friendly. It would not affect the overall cost of season tickets but could help fans sell tickets on the secondary market and would encourage single-game ticket sales.

 

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Posted · Report post

OK 22 people just decided the fate of the Jets

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Omg what an embarrassment this organization is.

Focus group lol

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Chill Brahs....... . Idzik will be in Canton when all is said and done, you will see. The man is among the best football men in the history of football men. And that includes the football that those Europeans play which is really just soccer.

 

Those PSL's will be worth 4 x what everyone paid when Idzik is done with his masterpiece.

Edited by Jetfanincanada
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We were surprised to find out that the Jets paid to put together a focus group to see how the fans feel about the team.  If you want the pulse of the team, all you have to do is visit the .?do=embed' frameborder='0' data-embedContent>  There are 2.5 million posts to choose from and Jets fans aren’t afraid to share their opinions.

In this short video Courtney Aurillo discusses some of the Jets recent attempts to improve the game day experience.

What do you think about the game day experience?  We want to hear from you.

 

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OMG - I'm so embarrassed...what is everyone going to say about us?  I wont be able to show my face in public.  This is the worst thing ever!!!!!!!!!!

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“Do you think the Maras would bring people in like Vick?” the fan asked Jets management.

 

I hope someone from management answered "if they thought he could help them win football games, you bet your mother****ing ass they would."

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Posted · Report post

A FOCUS GROUP THATS LIKE WHAAAAAAAAAAAAAAAAAT

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Focus group is what you do to make people think you care about their opinions when in reality you will continue to do whatever you were doing anyway.

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Focus group is what you do to make people think you care about their opinions when in reality you will continue to do whatever you were doing anyway.

Public Relations 101 course

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Posted · Report post

stop-whining-o.gif

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stop-whining-o.gif

^^^^ Irony. says the guy that started the whiniest thread in recent history

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Posted · Report post

I so wish those guys were the focus group.

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^^^^ Irony. says the guy that started the whiniest thread in recent history

tumblr_mo77glACA11rqb9bto1_500.gif

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So Neil Glat is still around, huh.

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The only embarrassing thing here is the moronic anti-Vick contingent.

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They want to improve the game day experience, give me a few thousand square feet of space in lots E and G to host the best nfl pregame and pep rally in the league.

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And I am all for the Jets doing these focus groups. I do think it should be explained though at the beginning that player/personnel topics are not going to be discussed as part of it.

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And I am all for the Jets doing these focus groups. I do think it should be explained though at the beginning that player/personnel topics are not going to be discussed as part of it.

You weren't the ****official caterer****™ at this focus group luncheon?

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You weren't the ****official caterer****™ at this focus group luncheon?

 

haha nope, I'm too expensive.

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Please check the board before posting Maxwell. There is already a thread on this topic. 

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Please check the board before posting Maxwell. There is already a thread on this topic. 

 

Don't be silly, I was just thinking to myself, "you know what we could use?  another thread complaining about this."

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Truly, I have no problem with Michael Vick being here. The guy paid his penalty and in this country that's how we do things, so get over it. I own dogs and have been a dog lover all my life and I was totally offended and outraged by what he did, but IT'S OVER. He's a Jet QB and I will support him. I also wouldn't be shocked if he was the opening day starter. If all you haters want to stay away be my guest...I'll just upgrade my seats.

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OMG - I'm so embarrassed...what is everyone going to say about us?  I wont be able to show my face in public.  This is the worst thing ever!!!!!!!!!!

 

 

Yeah me to. I wonder what kind of snacks they served?

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if they are going to do something like this it should be a good sample of the jets fan base...some old, some new, some from Shea, meadowlands and Metlife ....1 woman is not a good sample....game day experience? kids? simple - more bang for our buck!!

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