Maxman Posted January 30, 2015 Share Posted January 30, 2015 This PR Firm sent this to us and just figured I would pass it along. Interesting that 51% of the people think it is a social event. I always want to say that # should be lower. Then I go to a Super Bowl party and it seems like 90% of the people think it is a social event. BURSON-MARSTELLER SUPER BOWL SURVEY HIGHLIGHTS THE AT-HOME EXPERIENCE TRIUMPHS · 69% of fans would prefer to watch the game in the comfort of their own home, with family and friends. Only 23% would prefer to watch the game in-person. IS IT JUST A GAME? · 51% of Americans think of the Super Bowl as a social event or entertainment spectacle, with 49% considering it a sporting event. PUTTING FANS IN CONTROL OF HOW THEY SEE THE ACTION · Fans are interested in more ways to enhance the game experience – specifically, 47% are interested in multiple camera views that they could select themselves. WHO ARE FANS LISTENING TO ON SOCIAL MEDIA DURING THE GAME? · 43% of social media users look for commentary from close friends during the Super Bowl, versus 12% interested in what companies and brands are saying. A GLIMPSE: MILLENIALS AND THE SUPER BOWL · More than half (55%) of Millennials consider the Super Bowl to be a social or entertaining spectacle as opposed to a sporting event. · 48% of Millennials stated that they purchased a product they saw featured in a game day ad last year. · A third (33%) of Millennials would prefer a boring Super Bowl with great commercials, versus a great game with boring commercials. · 82% of millennials are expecting to check social media or news outlets during the big game, with 37% of them planning to make five or more posts during it. · Two thirds (69%) of Millennials feel that social media brings them closer to the game. Link to comment Share on other sites More sharing options...
DoubleU Posted January 30, 2015 Share Posted January 30, 2015 When the Jets play in their next Super Bowl, I want to watch it by myself in my living room with my big screen TV. My wife can also sit in if she promises not to say anything. And I won't start drinking till the 2nd half. Link to comment Share on other sites More sharing options...
faba Posted January 30, 2015 Share Posted January 30, 2015 A third (33%) of Millennials would prefer a boring Super Bowl with great commercials, versus a great game with boring commercials OK the future of this country is warped. Link to comment Share on other sites More sharing options...
munchmemory Posted January 30, 2015 Share Posted January 30, 2015 I'm all about the food and drink on Super Bowl Sunday. I have something like this in mind. Link to comment Share on other sites More sharing options...
nj meadowlands Posted January 30, 2015 Share Posted January 30, 2015 These "millenial" stats are warped by dumbass girls who are disappointed that the game conflicts with the newest Real Housewives Link to comment Share on other sites More sharing options...
Lil Bit Special Posted January 30, 2015 Share Posted January 30, 2015 I prefer not watching the game with people who dont give a sh*t. I was so pissed last year when we went to a SB party and we missed the opening kickoff of both halves because the non-football people wanted to flip around and watch other sh*t. All i want to do is watch the game. I dont wanna chit chat. I dont want to discuss poopy diapers and parenting techniques. I want beer, wings, chips, spreadable cheese and enough toilet paper to wipe my ass for a year. Everyone else can go screw. Once my new house is finally past fixing the basement flooding, the next SB party will be kids and non-football people in the basement and the real football people upstairs. near the fridge and oven and bathroom. Link to comment Share on other sites More sharing options...
The Troll Posted January 30, 2015 Share Posted January 30, 2015 Surveys are only accurate when Scott Hall takes them. Link to comment Share on other sites More sharing options...
AFJF Posted January 30, 2015 Share Posted January 30, 2015 I think I've been to 2 SB parties and I'll never do it again. It's a nightmare sitting in a room with people talking about how they "can't wait for the halftime show". Link to comment Share on other sites More sharing options...
southparkcpa Posted January 30, 2015 Share Posted January 30, 2015 I think I've been to 2 SB parties and I'll never do it again. It's a nightmare sitting in a room with people talking about how they "can't wait for the halftime show". and the commercials....... fukk that. I long for the day when the superbowl was on at 3 or 4pm. This is bullshlt. Link to comment Share on other sites More sharing options...
FloridaJetsFan Posted January 30, 2015 Share Posted January 30, 2015 Sadly, we host one every year at the behest of my wife. I'm the only one watching the game and all our friends who know sh*t about the NFL are socializing. I zone them out and do my own thing, but I do admit - the food is always GREAT! Link to comment Share on other sites More sharing options...
AFJF Posted January 30, 2015 Share Posted January 30, 2015 Sadly, we host one every year at the behest of my wife. I'm the only one watching the game and all our friends who know sh*t about the NFL are socializing. I zone them out and do my own thing, but I do admit - the food is always GREAT! Can't go to a different room to watch and just come out to grab food? Link to comment Share on other sites More sharing options...
JoeC36 Posted January 30, 2015 Share Posted January 30, 2015 I prefer not watching the game with people who dont give a sh*t. I was so pissed last year when we went to a SB party and we missed the opening kickoff of both halves because the non-football people wanted to flip around and watch other sh*t. All i want to do is watch the game. I dont wanna chit chat. I dont want to discuss poopy diapers and parenting techniques. I want beer, wings, chips, spreadable cheese and enough toilet paper to wipe my ass for a year. Everyone else can go screw. Once my new house is finally past fixing the basement flooding, the next SB party will be kids and non-football people in the basement and the real football people upstairs. near the fridge and oven and bathroom. This happened to me last year as well. Got invited to my friends place to watch the game there (the last 10 years he had come to my place but with the 1 year old he decided he would host) I immediately regretted my decision to go when it was clear playing with the kid in the middle of the room was more important than the game. I'm watching alone this year Link to comment Share on other sites More sharing options...
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