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Roger Goodell: NFL trying to understand drop in ratings


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Roger Goodell: NFL trying to understand drop in ratings

 

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    Kevin SeifertNFL Nation

 

NFL commissioner Roger Goodell said Wednesday that the league does not think it has lost viewers despite a 10 percent drop in television ratings this season.

At the same time, however, he acknowledged that league officials are trying to understand what has caused the drop and how to address it.

Speaking after the league's fall meetings in Houston, Goodell said it is important not just to get viewers tuned in but also to "get them to stay tuned in" to game broadcasts.

"There a lot of factors to be considered. We don't make excuses. We try to figure out what's changing."

Roger Goodell, on drop in NFL's ratings this season

"When you look at ratings you have to go deeper than that," Goodell said. "Its viewers, but also how long they're engaging for, and a lot of times, people will leave a game for whatever reason, whether it's to go to other programming or whether the game is not that competitive."

Goodell said neither he nor the league's broadcast partners believe player protests of the national anthem have played a role in the drop. But he did note a relative lack of competitive games in prime time and the contentious presidential election and debate schedule as partial explanations.

"There a lot of factors to be considered," he said. "We don't make excuses. We try to figure out what's changing."

Also at the meetings, Goodell heard what he called a "factual" presentation of the Oakland Raiders' interest in relocating to Las Vegas. Goodell, however, said "there is still a great deal of information that we need to gather with respect to the circumstances in Oakland and also the challenges," indicating that resolution of the issue shouldn't be expected quickly.

Nevada lawmakers recently approved $750 million in public money to be used toward a domed stadium that would open in 2020. Billionaire casino mogul Sheldon Adelson has pledged $650 million toward the project, but Goodell said NFL owners have not been briefed on the structure of that offer. The Raiders could apply for relocation as early as January 15, 2017.

There will be follow-up discussion "maybe as early as December but more likely later than that," Goodell said.

In other meeting news:

Goodell offered no apologies for the uptick in taunting and unsportsmanlike conduct penalties this season. "We do believe that our players are role models and others look at that at the youth level," he said, "so that's important for us. And it's part of being a professional. That's one element of it. We have taunting and it's a significant issue, and taunting fouls are up this year. It's probably a combination of making that a point of emphasis, and we look at that as sportsmanship. In most cases when somebody taunts somebody else, somebody reacts and it can escalate quickly. People may not like the rule. They may not like the line that's been drawn, but we believe it's part of being a professional league.

  • Goodell said owners spent much of Wednesday morning discussing the league's collective bargaining agreement, which has reached its halfway point and will expire in 2021. The deal has worked "incredibly well" for players and owners, Goodell said.

    ESPN has reported that the league would like to extend the deal before its expiration.

  • As part of any CBA talks, Goodell suggested the league would like to address limitations in offseason and in-season practice time. "That undoubtedly will come up," he said.

 

 

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The ratings have nothing to do with protests. It's all about the product. Bad teams aren't getting better and people get tired of watching the same teams win all the time. Thursday games are typically not competitive. There is an over abundance of NFL games now. Three days a week is unnecessary. Him using the debates is also a poor excuse because most people would rather watch paint dry but he's got two terrible teams out there trying to get ratings. 

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It has little to do with kneeling.

But even more laughable is the contention that the Clintrump fiasco has anything to do with it. No one ever has said, "I'm not going to watch any games this weekend because I'm so emotional about the debate on Wednesday".

This is entirely about the garbage product on the field. 

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I think overexposure is part of the problem. Too much of a good thing. I also think the rule changes over time have changed the product. My eye immediately scans the field at the conclusion of every pass play for flags. Each completion, the defender complains. Each pass defended, the wr complains. Similar with big hits - you immediately scan for flags.

 

i know some of that is for player safety, which is obviously more important than my viewing enjoyment. But some is also to make the product more like a video game with 45-38 scores and such.

 

That plus I am simply way more busy than I used to be.  With priorities that can't wait. Could it be that the core generation that made the NFL unprecedentedly popular is simply aging? With kids, more job demands, sick parents, etc?

 

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Just now, Cornfed said:

I think overexposure is part of the problem. Too much of a good thing. I also think the rule changes over time have changed the product. My eye immediately scans the field at the conclusion of every pass play for flags. Each completion, the defender complains. Each pass defended, the wr complains. Similar with big hits - you immediately scan for flags.

 

i know some of that is for player safety, which is obviously more important than my viewing enjoyment. But some is also to make the product more like a video game with 45-38 scores and such.

 

That plus I am simply way more busy than I used to be.  With priorities that can't wait. Could it be that the core generation that made the NFL unprecedentedly popular is simply aging? With kids, more job demands, sick parents, etc?

 

To be clear, I watch the jets each week. I just watch less of everyone else, no longer care about FFL, etc

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- I am not against what Kap did or on the other side of the coin, not against any pro USA displays. Having said that, dont we seek entertainment to get away from all that stuff even if it is only for a few hours? Maybe players contracts could state no political statements?

- The way Goodell has swept cheating under the rug and continues to let the Pats pay Brady under the table is inexcusable and has eroded the credibility of the NFL to where it is almost universally viewed with a jaundiced eye by previously stalwart followers.

- Rules changes have resulted in a game that leaves 85% of the teams with literally no chance at a Superbowl win because they do not have a top 5 QB.. Not all too long ago you could win with decent defense and a very strong running game but those days are gone.

 

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9 minutes ago, Lot K Tailgaters said:

Just look at the game this past Monday night.  If this were a game where we didn't care about the team we would have shut it off. A one sided game with constant penalty flags. 

This has really turned me off...The game has become so slow and boring with all of the penalties.  After every big play your team makes on offense or defense you have to wait a few seconds as you expect there to be a flag..and quite often there is.  

I can certainly say I've watched a lot less NFL over the past few years and it seems each year is less and less. Other than the Jets I haven't watched another football game this year (unless I was a Sunday after party at a friends)

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Everybody is right and I agree.  What I notice is a change in what I discuss watching football.  Back before Goodell ruined it we discussed sweet catches, sacks, ball jarring hits and nice runs. Runs? Remember Barry Sanders? Now, like Cornfed stated, after every big play I scan for flags and forget to enjoy it.  It's totally awful.  Few years back rarely watched less than 3-4 entire games a week. MNF, 1oclock, 415, Sunday night football and whenever the Jets played. Now? I watch the Jets game and put Redzone on in the background for everything else. The product is crap! Period. 

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Football is really the only sport I watch and follow. I have not stopped watching the games. However the Monday night game had ridiculous penalty calls. The officiating is inconsistent. Atlanta potentially lost the game on a bad call where Sherman definitely interfered and Skrine barely touched the receivers on Monday night and got flagged numerous times. 

On the kneeling crap during the National Anthem. I have my own opinions on it and I personally don't like it but its a free country. The NFL puts too much attention on it giving them camera time IMO. I think some people are boycotting the NFL because of it.

I understand the rule changes in protecting the players as many retired players have suffered long term effects do to the constant pounding their bodies endure, but it also is a contact sport. 

Don't think the political circus has much to do with it.

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57 minutes ago, Cornfed said:

I think overexposure is part of the problem. Too much of a good thing. I also think the rule changes over time have changed the product. My eye immediately scans the field at the conclusion of every pass play for flags. Each completion, the defender complains. Each pass defended, the wr complains. Similar with big hits - you immediately scan for flags.

 

i know some of that is for player safety, which is obviously more important than my viewing enjoyment. But some is also to make the product more like a video game with 45-38 scores and such.

 

That plus I am simply way more busy than I used to be.  With priorities that can't wait. Could it be that the core generation that made the NFL unprecedentedly popular is simply aging? With kids, more job demands, sick parents, etc?

 

As long as there has been football, people's priorities have been changing. This is not new.

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This has really turned me off...The game has become so slow and boring with all of the penalties.  After every big play your team makes on offense or defense you have to wait a few seconds as you expect there to be a flag..and quite often there is.  

I can certainly say I've watched a lot less NFL over the past few years and it seems each year is less and less. Other than the Jets I haven't watched another football game this year (unless I was a Sunday after party at a friends)

The NFL needs to expand the 5-yard rule to 10-yards regarding illegal contact by the defenders.

Half of those ticky-tack penalties would be eliminated.

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8 hours ago, Gas2No99 said:

Roger Goodell: NFL trying to understand drop in ratings

 

 

 

Hey Roger, before you go out and spend millions of dollars on consultants to 'prove' what the issue is, let me save you the time and money:

1) Your product STINKS.  You have turned football, a gladiator type sport, into flag football with pads.  There is player safety, then there is complete arbitrary rule-creation that takes the competitive nature out of the sport.

2) The players are stronger, bigger, and faster, yet you still keep them in the same size field.  THEN, you try and make it more offensive production because of said problem by again allowing the zebras to control the game with arbitrary calls of holding and interference. Stop listening to the 'traditionalists.'  Make the field five yards wider and open the field up a bit more.  More of the big hits will disappear, the clutching and grabbing will lesson as talent needs to take over.

3) Its tough to watch players choose marijuana, a scientifically-studied mild/non addictive psychotropic drug that many used for pain management over highly-addicted legal substances, get 4 game/1 year suspensions,  meanwhile you allow rapists, wife/girlfriend beaters, and murderers back into a league with a pat on the back.  Your market thinks this is a despicable example for such a high profile company to exhibit.

4) Football has basically taken Sunday away from religion.  You OWN Sunday's 16-20 Sunday's a year.  Stop trying to own two other days of the week.

That's a good start for you.  You can send my cheque in the mail.  Use regular post though, not courier.  Save some of those hard-earned dollars and think of the league.

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39 minutes ago, The Crusher said:

Everybody is right and I agree.  What I notice is a change in what I discuss watching football.  Back before Goodell ruined it we discussed sweet catches, sacks, ball jarring hits and nice runs. Runs? Remember Barry Sanders? Now, like Cornfed stated, after every big play I scan for flags and forget to enjoy it.  It's totally awful.  Few years back rarely watched less than 3-4 entire games a week. MNF, 1oclock, 415, Sunday night football and whenever the Jets played. Now? I watch the Jets game and put Redzone on in the background for everything else. The product is crap! Period. 

This post should be sent to the NFL office. Seriously, succinctly stated and probably speaks for most of us except... I wont pay for the RED zone. I have plenty of income..I simply wont give the NFL my tacit OK of what's going on.

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I second over exposure - spreading the games out over multiple days dilutes the product.  I remember when Football was all about Sunday afternoon and ONE monday night game (generally a highlight game).  Gone are those days.   

Definitely some of the rule changes have hurt things too, making the game less exciting to watch.  And if you want to raise revenue, allow us to subscribe to a season pass for the team we follow at a FAIR PRICE!  

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3 minutes ago, PatsFanTX said:

The NFL needs to expand the 5-yard rule to 10-yards regarding illegal contact by the defenders.

Half of those ticky-tack penalties would be eliminated.

Never thought I would say it but I completely agree. They need to balance the scales on the rule book and allow the defense some more freedom to play the game.

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7 minutes ago, southparkcpa said:

This post should be sent to the NFL office. Seriously, succinctly stated and probably speaks for most of us except... I wont pay for the RED zone. I have plenty of income..I simply wont give the NFL my tacit OK of what's going on.

I would like a chance to add some profanity then. Love me some profanity. 

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Never thought I would say it but I completely agree. They need to balance the scales on the rule book and allow the defense some more freedom to play the game.


The discrepancy between officiating crews is mind-boggling.

As the Jets found out on Monday, I cringe when the Pats get Jerome Boger's crew.

The game is usually unwatchable (like Monday night) when this crew works a game.

http://profootballtalk.nbcsports.com/2016/10/18/monday-nights-officiating-crew-leads-the-nfl-in-penalties-called/
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3 hours ago, CrazyCarl40 said:

The ratings have nothing to do with protests. It's all about the product. Bad teams aren't getting better and people get tired of watching the same teams win all the time. Thursday games are typically not competitive. There is an over abundance of NFL games now. Three days a week is unnecessary. Him using the debates is also a poor excuse because most people would rather watch paint dry but he's got two terrible teams out there trying to get ratings. 

This is it.  The league got cocky and overexposed themselves.  Like you said the Thursday night games are barely competitive and with the addition of the London games on Sunday mornings it's just too much football.  No one has the time or desire to watch a Thursday night game followed by 14 hours of football on Sunday and then another game on Monday night.  They got away from what really made them successful, Sunday at 1:00 when I can sit in a bar with friends for a few hours and watch a bunch of different games at the same time.  And to be honest, there's just too much good TV on these days to waste my Sunday and Thursday evenings watching a bad football game

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Have to allow QBs to get hit again. no way around it. I'm sick of these offensive holds that don't get called and defenders who hold back out of constant fear of a 15 yard penalty. QBs are supposed to be football players, I don't see why they deserve more protection than any other player on the field. Especially ridiculous are the Jordan Rules. Same rules for all players. No one was looking to reinvent the league when Jim Burt pummeled Joe Montana. That was a legendary play. When was the last one of those? I miss football.

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13 minutes ago, drsamuel84 said:

This is it.  The league got cocky and overexposed themselves.  Like you said the Thursday night games are barely competitive and with the addition of the London games on Sunday mornings it's just too much football.  No one has the time or desire to watch a Thursday night game followed by 14 hours of football on Sunday and then another game on Monday night.  They got away from what really made them successful, Sunday at 1:00 when I can sit in a bar with friends for a few hours and watch a bunch of different games at the same time.

I don't buy this at all. 

If football was still football, I would have no problem extending my Sunday TV watching into the part of my day with pancakes and bacon. The problem is the games aren't interesting any more.

If your wife asked you to double your weekly consumption of steak and sex, I doubt you would say "no thanks, hon, it's too much". It's just in this case, she's asking you to visit her parents six days a week.

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1 hour ago, Lot K Tailgaters said:

Just look at the game this past Monday night.  If this were a game where we didn't care about the team we would have shut it off. A one sided game with constant penalty flags. 

     Agree 100%.  And I bet there were a few fans that really do care about the team, that had to shut it off anyway. It was that bad.

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1 hour ago, southparkcpa said:

This post should be sent to the NFL office. Seriously, succinctly stated and probably speaks for most of us except... I wont pay for the RED zone. I have plenty of income..I simply wont give the NFL my tacit OK of what's going on.

And for what it is worth, I cancelled my NFL Sunday Ticket with DirecTV - first time in the existence of it.

I did it for many reasons (all eloquently stated in these posts), but number one being the NFL won't make changes until they start losing revenue and the players won't change until the salary cap diminishes and they get paid less. Then, we will see real change. 

In the meantime I have NFL Game Pass (really bought to watch pre-season games), which won't let me see the games until they are over and even then I chose not to watch many, if any, games during the week.

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2 hours ago, BurnleyJet said:

Highly predictable League.

Elite Team Bias.

Lack of QB's league wide.

Pussification of the League.

Substandard play (CBA rules).

Poor officiating.

Over priced product. 

Roger Goodell.

Tom Brady.

 

Nailed it, basically turning into the NBA. Refs dictating the games. 

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