The Browns certainly didn't on Sunday. Eric Mangini's team used shallow crossing routes with tight ends and slot receivers to exploit the Jets' man-to-man coverage schemes. Revis said that the Jets defense will have to do a better job identifying which players are the crossers.
In a copycat league, teams will certainly use the Lions' and Browns' game plans sprinkled with pick, or rub, routes to try to take advantage of Ryan's penchant for playing man coverage. The obvious counter will be to mix coverages like the Jets did in the final two quarters in Cleveland. Ryan's defense played a blend of zones and man to help neutralize the crossing routes.
The Texans run plenty of inside breaking routes. For all the focus on premier wide receiver Andre Johnson, quarterback Matt Schaub makes a living throwing to his running backs and tight ends, who have accounted for 39% of his completions this season. Schaub will throw inside the numbers early and often.
How hard can that be to cover? When we had that type of dink and dunk offense, we never got very far with it.