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Super Bowl Halftime Show is...


CrazyCarl40
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The point you're all missing is this:

The Super Bowl halftime show is paid placement.  The NFL doesn't pay these superstars to perform, their record companies pay the NFL for the air time.  Coldplay just came out with a new album this morning and the LP-launch boost they'll get from the Super Bowl announcement yesterday is all part of a big marketing plan as is their Super Bowl appearance which will likely cost Atlantic/Warner Music around $5,000,000 for the 15 minutes of air time.

Tedeschi Trucks.  What?  Who?  LOL.

SAR I

Oh I get it, sir.  I get it good and well.  

I'm just enjoying laughing at the thought of you basket weaving to the soft melodies of Cold Play.  

Edited by JiF
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Oh I get it, sir.  I get it good and well.  

I'm just enjoying laughing at the thought of you basket weaving to the soft melodies of Cold Play.  

Coldplay (one word) suits its purpose on occasion. 

Understand that all music sucks these days, its just a matter of who disappoints you the least.

SAR I

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The point you're all missing is this:

The Super Bowl halftime show is paid placement.  The NFL doesn't pay these superstars to perform, their record companies pay the NFL for the air time.  Coldplay just came out with a new album this morning and the LP-launch boost they'll get from the Super Bowl announcement yesterday is all part of a big marketing plan as is their Super Bowl appearance which will likely cost Atlantic/Warner Music around $5,000,000 for the 15 minutes of air time.

Tedeschi Trucks.  What?  Who?  LOL.

SAD 1

 

 You sure love to make things up don't you, Mr. Phony?

The league covers all performers' expenses and doesn't charge anything to the artists or their labels.

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The point you're all missing is this:

The Super Bowl halftime show is paid placement.  The NFL doesn't pay these superstars to perform, their record companies pay the NFL for the air time.  Coldplay just came out with a new album this morning and the LP-launch boost they'll get from the Super Bowl announcement yesterday is all part of a big marketing plan as is their Super Bowl appearance which will likely cost Atlantic/Warner Music around $5,000,000 for the 15 minutes of air time.

Tedeschi Trucks.  What?  Who?  LOL.

SAR I

And that just sums up the patheticness of the state of music today. 

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 You sure love to make things up don't you, Mr. Phony?

The league covers all performers' expenses and doesn't charge anything to the artists or their labels.

 

There was an article a couple of years ago, talked about on Francesa as well.

SAR I

 

http://www.forbes.com/sites/willburns/2014/08/20/why-pay-to-play-will-ruin-the-super-bowl-halftime-show/

Why 'Pay To Play' Will Ruin The Super Bowl Halftime Show

halftime-e1408569358603.png

According to a recent Wall Street Journal report, the NFL has asked its three halftime show finalists for Super Bowl 2015 to “pay to play” the show. Meaning, RihannaKaty Perry, or Coldplay (the finalists) would have to fork over cash to the NFL for the privilege of playing. This idea is tremendously short sighted by the NFL. Here’s why:

 

Suddenly, the halftime show is an ad

There’s no other way to look at it. The halftime show is a fantastic live event, where the NFL proves its cultural relevance beyond football by bringing in “the” artist of the year for the show. But the act of accepting payment from the artist transforms the performance into an ad for Coldplay, Rihanna, or Katy Perry. The NFL is no longer selecting the act, the act is selecting the NFL.

Whomever is on the stage may as well be a dancing box of detergent.

 

Do advertisers want to spend as much on advertising during someone else’s ad?

We don’t typically see an Apple AAPL +3.36% spot airing during a longer Nike commercial. Good reasons for that. So why would advertisers want to advertise during a Katy Perry ad? Now, I’m sure they still will as long as there are eyeballs. But there is a risk that the NFL has given advertisers a reason to ask for discounts now to run ads during the “Katy Perry Extravaganza,” or what used to be called “The Super Bowl Halftime Show.”

 

The NFL is double-dipping here, charging for airtime twice. Once for the artist’s advertorial. Again for the advertisers who run ads during said advertorial.

 

“Pay to play” taints the entire performance

There used to be an integrity to the chosen act. A purity. We believed that the act was chosen for the right reasons – the artist’s own popularity and success. For the artist, it was a reward for a job well done. For the NFL, it was a smart way to sell advertising at the same rate as during the game.

 

But now I fear the entire dynamic will change when people find out Coldplay, say, paid money to be the halftime act. The artist’s cool factor depletes, the aura dissolves, the perception that THIS artist was the ONLY artist who could have been chosen for this year’s show crumbles to dust.

 

Now, with pay to play, it’s just the artist with the highest bid, or the artist willing to bid anything, anything at all. It just won’t be the same.

 

Other questions must be answered.

 

Is the NFL going to share the ad revenue made during the performance with the artist? They should, but it’s unlikely.

Will the artist now be liberated to do what they want on stage? If the artist pays for this time, it’s theirs now, not the NFL’s. I’m curious what the legal ramifications are for the NFL, as it relates to having any creative control (beyond normal network clearance restrictions that will still apply).

Regardless, the artist performing will not be perceived in such high acclaim if it becomes well known that they paid to play.

 

Coldplay, Rihanna, and Katy Perry, huddle up!

Okay, you artists have been getting shafted from every direction the last ten years or so. Add to it this ridiculous “pay to play” idea and you have plenty of motivation.'

 

So here’s the plan. First, say “No” to the NFL. Then start immediately planning a free combined concert on February 1, 2015 at the exact same time as the Super Bowl halftime. Sell the broadcast rights to the concert to ABC or CBS (the Super Bowl is on NBC). Invite advertisers to forego the Super Bowl Halftime show and, instead, advertise during this free combined concert for half the price of the Super Bowl.

 

But, artists, you will need to promise the network and the advertisers that you will tap into all of your respective fan bases with all of your creative might to pump up the hype of this show like nothing the NFL has ever seen. But you three are huge, so that shouldn’t be a problem.

 

The NFL is all about competition, right? This is your chance to give it to them.

Okay, break!

 

UPDATE: Since this post, I have fleshed out the concert idea I suggested above in, “How Super Bowl Halftime Artists Could Get America To Change The Channel.”

 

Will Burns is CEO of Ideasicle. Follow him on Twitter @WillOBurns.

 
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There was an article a couple of years ago, talked about on Francesa as well.

SAR I

 

Links? Be honest, you made it up yourself and invented a dazzling dollar amount to make it sound like you know all about 'dough'.

 

Which we all know you don't. Your act is tiring.

 

 

*******************************************************************************************************************************************************************************************************

 

The Wall Street Journal:

By HANNAH KARP

Updated Dec. 3, 2015 11:05 p.m. ET

 

 

British rock band Coldplay will headline the halftime show at the National Football League’s Super Bowl 50 in February, the NFL announced Thursday night.

Coldplay’s halftime-show debut at Levi’s Stadium in Santa Clara, Calif., follows the release of its seventh album, “A Head Full of Dreams,” due Friday, Dec. 4.

The Super Bowl is to take place Feb. 7.

Coldplay is likely to put tickets on sale for its North American tour soon after the show, given the big ticket-sales bump that the halftime appearance has given touring artists in the past.

The new Coldplay album is expected to be available on streaming services that don’t offer a free option, including Apple Inc.’s Apple Music, these people added.

 

Pop star Bruno Mars is also slated to perform at the show, sponsored by PepsiCo Inc., and Beyoncé is in talks to make a guest appearance, according to people familiar with the matter. Beyoncé is one of the guest artists on Coldplay’s new album.

The league doesn’t pay performers to play the Super Bowl, though it does cover their production and travel costs. In 2014, before selecting Katy Perry to headline the 2015 show, the NFL asked several candidates to pay the league to play, but that request got a chilly reception. Coldplay and Rihanna were among the other candidates up for the gig that year.

The NFL announced the Coldplay news during the game between the Green Bay Packers and Detroit Lions Thursday night.

****************************************************************************************************************************

From wiki:

The NFL does not pay the halftime show performers an appearance fee, though it covers all expenses for the performers and their entourage of stagehands, family, and friends. According to Nielsen SoundScan data, the halftime performers regularly experience significant spikes in weekly album sales and paid digital downloads due to the exposure. For Super Bowl XLIX, it was reported by the Wall Street Journal that league representatives asked representatives of potential acts if they would be willing to provide financial compensation to the NFL in exchange for their appearance, in the form of either an up-front fee, or a cut of revenue from concert performances made after the Super Bowl. While these reports were denied by an NFL spokeswoman, the request had, according to the Journal, received a "chilly" response from those involved.

******************************************************************************************************************************************************************************************************

 

Summary: pay-to-play was an idea that never materialized.

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Ugh - my browser crashed before I could submit my post.  In short, this is another example of the NFL shooting itself in the foot.  I know several previously hardcore football fans who now are kind of lukewarm on the sport in general.  I know it has been talked about in other threads but the game has gotten worse.  It's much more arena league these days (defense can't breathe on offensive players, QB means almost everything to success, etc), plus the commercialization (3rd jerseys, 4th jerseys, throwback jerseys, superbowl is far more entertainment than being about the sport, etc), politics (Costas gun control rant), saturation (Thursday, Sunday and Monday nights - but of course they took away my favorite - the late season Saturday afternoon games), never ending instant replays (that take forever), causes ("breast cancer awareness" pink ribbons, "Salute To Service", camouflage gear, military flyovers, etc) and the product is reaching the point where it's getting heavily watered down. 

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Ugh - my browser crashed before I could submit my post.  In short, this is another example of the NFL shooting itself in the foot.  I know several previously hardcore football fans who now are kind of lukewarm on the sport in general.  I know it has been talked about in other threads but the game has gotten worse.  It's much more arena league these days (defense can't breathe on offensive players, QB means almost everything to success, etc), plus the commercialization (3rd jerseys, 4th jerseys, throwback jerseys, superbowl is far more entertainment than being about the sport, etc), politics (Costas gun control rant), saturation (Thursday, Sunday and Monday nights - but of course they took away my favorite - the late season Saturday afternoon games), never ending instant replays (that take forever), causes ("breast cancer awareness" pink ribbons, "Salute To Service", camouflage gear, military flyovers, etc) and the product is reaching the point where it's getting heavily watered down. 

And yet somehow the game is more popular and makes more money than ever before.

You're obviously in the minority

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Ugh - my browser crashed before I could submit my post.  In short, this is another example of the NFL shooting itself in the foot.  I know several previously hardcore football fans who now are kind of lukewarm on the sport in general.  I know it has been talked about in other threads but the game has gotten worse.  It's much more arena league these days (defense can't breathe on offensive players, QB means almost everything to success, etc), plus the commercialization (3rd jerseys, 4th jerseys, throwback jerseys, superbowl is far more entertainment than being about the sport, etc), politics (Costas gun control rant), saturation (Thursday, Sunday and Monday nights - but of course they took away my favorite - the late season Saturday afternoon games), never ending instant replays (that take forever), causes ("breast cancer awareness" pink ribbons, "Salute To Service", camouflage gear, military flyovers, etc) and the product is reaching the point where it's getting heavily watered down. 

I'm LOLing all over the place at the idea of a Coldplay halftime show being the last straw for some jamoke's NFL fandom

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Ah yes, there's nothing better than the threads where middle-aged men attempt to lecture everyone on what cool music is. Can't wait for the inevitable "back in my day we made music with instruments and not buttons" guys.

The state of todays music is pretty sad.

Its why old geezers like the Who and Stones can fill still stadiums.

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Just want you young whippersnappers to get off of my GODDAMN LAWN! And Sabbath, AC/DC GNR or what's left of the Who(who did it a while back) or Led Zep. Sabbath and the Who will be touring the US at that time.

 But YEAH, COLDPLAY SUCKS.

Could understand Adele, or someone like that.Hello? 

 

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You know its true. There isn't 1 band or solo artist that will strand the test of time out there today. All wannabes.

Just like heavyweight boxing was never better than the Ali, Norton, Foreman, Frazier era.

I hate to break this to you, but there are. Quite a few actually, and you sound like a very cliche old man right now.

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