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OT: Corona beer and coronavirus


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Budweiser is just fine and made in USA.

 

https://amp.usatoday.com/amp/4894784002

Corona is getting flak on social media for an ill-timed "coming ashore soon" campaign for its hard seltzer.

‘Corona beer virus’ and ‘beer coronavirus’ searches increase as fears of outbreak spread

 
KELLY TYKO | USA TODAY | 7:36 pm EST February 27, 2020

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The coronavirus has nothing to do with Corona beer, but some people online seem to think so.
USA TODAY

Corona is getting flak on social media for an ill-timed "coming ashore soon" campaign for its hard seltzer.

A promotional post on Twitter earlier this week shows four cans of the hard seltzer on a beach and the words “Coming ashore soon.” The post was panned for being in poor taste as fears of the Coronavirus escalate.

The Mexican beer brand is being damaged by name association with deadly virus, according to new surveys. The brand's new seltzer campaign comes as a patient in California has been identified as the first to be infected through community spread in the United States.

Constellation Brands will continue the marketing push for its new Corona Hard Seltzer despite the social media blowback, Corona's parent company told USA TODAY. Last month Constellation Brands said it would spend more than $40 million to market its four new seltzer flavors. 

Spokeswoman Maggie Bowman said the campaign is based off "strong consumer sentiment" and consistent with campaigns the company has been running for the last 30 years.

"While we empathize with those who have been impacted by this virus and continue to monitor the situation, our consumers, by and large, understand there’s no linkage between the virus and our business," Bowman said.

Public sentiment is shifting as people associate Coronavirus with Corona according to a new survey from New York City-based 5W Public Relations.

 

The agency's survey, released Thursday, asked 737 American beer drinkers' opinions about the Corona beer brand with the coronavirus spreading. 

It found 38% of beer-drinking Americans would not buy Corona under any circumstances now and 16% said they were confused about whether Corona beer is related to the coronavirus.

And the intent to purchase among adults in the U.S. has slid to its lowest point in two years, according to YouGov Plc, which released results of another survey Wednesday.

Constellation stock sunk nearly 8% in after-hours trading Thursday.

“There is no question that Corona beer is suffering because of the coronavirus. Could one imagine walking into a bar and saying 'Hey, can I have a Corona?'" Ronn Torossian, founder and CEO of 5WPR, said in a statement. “While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this is a disaster for the Corona brand. After all, what brand wants to be linked to a virus which is killing people worldwide?”

 

 

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Seriously.  If you can't get drunk on Corona Beer (after this) in the summer with a wedge of lime or lemon on a hot day (usually fishing or watching your neighbors parade his new lawn mower around.)  

... Well.  The virus will have won!

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We decide more with the emotional part of our brains than we realize. Fast food places are packaged in warm colors, reds oranges yellows. Diet foods are usually packaged in greens and blues. Foods that have nothing to do in the least with wheat are labeled Gluten Free. 

Corona brings obvious associations now, so we will avoid it since there are so many other brands of beer to choose from. It's got very little to do with intelligence. 

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2 minutes ago, Gastineau Lives said:

We decide more with the emotional part of our brains than we realize. Corona brings obvious associations now, so we will avoid it since there are so many other brands of beer to choose from. It's got very little to do with intelligence. 

There's people who actually buy Natty Ice and Genesee ice.  It's obvious that selecting beer can have little to do with intelligence.

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10 minutes ago, playtowinthegame said:

How about we just call this current pandemic we're going through the Chinese Virus...it makes as much sense as about a century ago when the pandemic was labeled the Spanish Flu and not the H1N1 Pandemic.

 

Well, the H1N1 Pandemic did not originate in Spain.

It is believed that it could originate from Kansas, or from China. 

In Europe, the first cases where in France.

It was labelled spanish flu because at the time Spain was not at war and did not suffer wartime censorship, so the spanish newspapers where the only ones reporting about the pandemic and it´s effects. That lead to believe that it started in Spain, and thus became known as the spanish flu.

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40 minutes ago, celtasnake said:

Well, the H1N1 Pandemic did not originate in Spain.

It is believed that it could originate from Kansas, or from China. 

In Europe, the first cases where in France.

It was labelled spanish flu because at the time Spain was not at war and did not suffer wartime censorship, so the spanish newspapers where the only ones reporting about the pandemic and it´s effects. That lead to believe that it started in Spain, and thus became known as the spanish flu.

Are you alluding COVID-19 didn't come from China? 

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1 hour ago, pdxgreen said:

Seriously.  If you can't get drunk on Corona Beer (after this) in the summer with a wedge of lime or lemon on a hot day (usually fishing or watching your neighbors parade his new lawn mower around.)  

... Well.  The virus will have won!

I had a few Coronas last week, just out of spite. I've seen others doing the same as well.

Hadn't bought any in years, figured it was the perfect opportunity.

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  • 3 weeks later...
9 minutes ago, GreenFish said:

Wait...Coronas don’t cause the corona virus? I’ve been drinking my beers through my mask this whole time.

It's difficult to notice, but this young woman has the right idea by using a specially-designed clear mask.  It offers complete protection against COVID-19, but still allows hardly-noticeable entry ports for the enjoyment of beverages.

tU3HgJ5.gif

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