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Sportradar Signs Groundbreaking Agreements with Jets, Ravens to Maximize Teams' Sports Betting-Related Performance


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Sportradar Signs Groundbreaking Agreements with Jets, Ravens to Maximize Teams' Sports Betting-Related Performance 

Agreement Marks First Time Major U.S. Pro Sports Teams Have Partnered with a Sports Technology Company to Address Marketing Needs for Rapidly Growing Legal Sports Betting Category

May 20, 2021 at 09:59 AM

Sportradar, a leading global provider of sports betting and sports entertainment products and services, today announced strategic partnerships with the New York Jets and Baltimore Ravens to support their efforts in maximizing sponsor performance and unlocking new opportunities for their partners in the rapidly growing legal sports betting category. These new alliances mark the first-time major U.S. professional sports teams have partnered with a sports technology company to address these types of marketing needs in such an innovative manner.

Sportradar will utilize ad:s, its full service, data-driven marketing solution, to help each team enhance and refine their sponsorship and affiliate marketing strategies for legal sports betting partners. Specifically, Sportradar is delivering technology that will inform dynamic creative assets and produce data-driven content to be featured in programmatic advertising campaigns, in the interest of personalizing the fan experience and deepening the degree of engagement. This disruptive approach will also create efficiencies in sponsorship activations and increase the effectiveness of customer acquisition initiatives.

"Sportradar is thrilled to be working with the Jets and the Ravens on this strategic initiative in the ever-evolving US market," said Mike Smith, Head of Advertising, US, Sportradar. "Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors. Our end-to-end platform provides each team a number of levers they can pull to ensure they're delivering a personalized experience based on their distinct fanbases, while maximizing their marketing investment."

With the continued expansion of legal sports betting in the U.S., finding an innovative technology partner that knows how to navigate the fragmented marketplace and uncover potential areas for growth is paramount. Sportradar, which has deep expertise in these areas and strong relationships across the sports betting and sports entertainment ecosystem, is uniquely positioned to help businesses maximize the wide range of opportunities brought about by legalized sports betting.

"This innovative relationship with Sportradar will allow the New York Jets to optimize the overall performance of our legal sports betting partners, both inside and outside of our ecosystem," said Jeff Fernandez, New York Jets Vice President, Business Development + Ventures. "The ability to engage, acquire, convert and retain customers in this super competitive and rapidly growing space is of the highest priority for operators. Sportradar's proprietary technology and expertise in reaching sports bettors via predictive analytics will be extraordinarily valuable to Official LSB Sponsors of the Jets."

To learn more about Sportradar's innovative marketing platform, please visit: https://sportradar.us/betting-services/marketing-services/.

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24 minutes ago, y2k8 said:

 

Can someone translate the jargon into english?  My head hurts.

Filthy degenerate gamblers gonna gamble, Jets want a piece of the action, albeit peripherally.

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42 minutes ago, Warfish said:

Filthy degenerate gamblers gonna gamble, Jets want a piece of the action, albeit peripherally.

Thanks. It's great to hear the franchise paradigm has shifted to include synergistic opportunities to capture market share from people who enjoy putting assets at risk.

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25 minutes ago, y2k8 said:

Thanks. It's great to hear the franchise paradigm has shifted to include synergistic opportunities to capture market share from people who enjoy putting assets at risk.

I heard the might smash a few silos while they're at it.  With all that synergy.

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2 hours ago, y2k8 said:

 

Can someone translate the jargon into english?  My head hurts.

They are fapping at their ability to serve you more targeted advertising. Seems like they are specifically taking information they’ve mined from betting data to serve you “smarter ads”. How that is going to look is unclear to me. 

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1 hour ago, y2k8 said:

Thanks. It's great to hear the franchise paradigm has shifted to include synergistic opportunities to capture market share from people who enjoy putting assets at risk.

927401-Large-new-york-stock-exchange-new

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14 hours ago, y2k8 said:

Thanks. It's great to hear the franchise paradigm has shifted to include synergistic opportunities to capture market share from people who enjoy putting assets at risk.

Aren't those season ticket holders? 😬

 

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16 hours ago, jetstream23 said:

$100 on the Jets starting off 2-4.

(Am I doing this right?)

Nope.  You need to post the odds.  For example:

Under 2.5 wins after 6 games: -220  (means you must place $220 bet to win back $320 for a $100 profit)
Over 2.5 wins after 6 games: +180   (means a $55 bet wins back $154.80 for a $99.80 profit)

 

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16 hours ago, Jets Voice of Reason said:

That was obnoxious to read to say the least. Not even because of what it is, but because it was a very poorly written press release. 

Gotta cram as many buzz words in there as you can. What a joke. These people think they are valuable. They all sound like idiots.

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17 hours ago, Jets Voice of Reason said:

They are fapping at their ability to serve you more targeted advertising. Seems like they are specifically taking information they’ve mined from betting data to serve you “smarter ads”. How that is going to look is unclear to me. 

"Hi X, we noticed you bet the Jets Money Line last week. Perhaps we can interest you in an exciting new real estate opportunity in coastal Mississippi. Learn more here."

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