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Woman wants to buy Super Bowl Ad to find a husband


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Amy Borkowsky is looking for one good man

http://www.latimes.com/sports/printedition/la-sp-crowe27-2008oct27,0,4224401.column

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The never-married fortysomething New Yorker hopes to take out the world's most expensive personal ad during the Super Bowl.

Jerry Crowe

October 27, 2008

Some women look for Mr. Right at work or school, in church or synagogue. Others enlist help from friends or relatives. They search online, or at bars, gyms, grocery stores or ATMs -- anywhere singles usually meet.

Amy Borkowsky believes she has a better idea.

The never-married fortysomething New Yorker hopes to take out the world's most expensive personal ad, announcing her availability over the air during the country's most relentlessly hyped and heavily watched sporting event.

A comedian and former advertising copy writer, Borkowsky is trying to raise $3 million to buy a 30-second Super Bowl commercial in which she would unabashedly tell the world she's looking for a ring.

And not a Super Bowl ring.

She wants a husband.

"I live in Manhattan," Borkowsky says from her East Side apartment. "People think of Manhattan and they think of 'Sex and the City' and love around every corner. But according to the latest census, single women in Manhattan outnumber single men by more than 100,000, so it's not that easy to meet someone."

The Super Bowl, of course, attracts all manner of kooks and publicity seekers, but Borkowsky says her quest is from the heart, so to speak.

Because people are living longer, she notes, "It's more important to meet the right guy. You have to decide, is this the person whose wheelchair you want to push when you're 93? Is he going to be a good shuffleboard partner? Can I see myself on the porch when I'm 90 having a prune-juice martini with this guy?

"It's a bigger, longer commitment than it ever was before, and I just want to make sure I get the largest pool of guys to choose from."

Not everyone approves.

Shortly after Borkowsky launched her SuperBowlSingleGirl.com website this month, blogger Debbie Schussel wrote, "Wow, what a way to advertise desperation. Better name for her site: IHaveADumbIdeaAndNeedAttention.com."

Borkowsky disagrees.

"I have a background in advertising," she notes, "and I thought I could put myself out there like a product, like a cola or SUV. Dating is a numbers game, so if you're going to run a personal ad, why not put it where the most guys will see it?"

Though Borkowsky notes cheerfully, "I have some football shirts because I like the colors," she says she is not a sports fan and knows nothing about football.

What she does know is that men enjoy watching football. The Super Bowl is expected to attract more than 60 million male viewers 18 and older.

Borkowsky, who has released two comedy albums, says she hatched her idea for a championship-game personal ad several years ago. "But I'm an optimist," she adds, "and I didn't want to say, 'Next Super Bowl, I'm still going to be single, I'm going to be at another singles party watching the game, looking for a guy.' So each year, I'd think, 'Nah, I'm not going to do that. I'm going to have someone by next year.' Finally, it hit me: Super Bowls have come and gone and I'm still single."

Then, last summer, she and her most recent boyfriend broke up -- via e-mail, she notes -- and last month she read in the Wall Street Journal that, despite the economic downturn, Super Bowl spots were selling out faster than ever this year.

That sealed it, Borkowsky says. It was time to act.

"I feel like I have a decent product," says the 5-foot-6, brown-eyed brunet, "and I want to get it out there in the best way possible."

Her window of opportunity is closing fast. NBC, which will telecast the championship game Feb. 1 from Raymond James Stadium in Tampa, Fla., says that fewer than 10 commercial spots remain unsold.

"It's the most-watched program on TV all year," NBC spokesman Brian Walker says, "so whether you're a company or, in this case, an individual person, it's a great way to call attention to what you want to do." Of Borkowsky, Walker says, "If she can raise the $3 million, we'll be happy to take a look at her spot. We wish her all the best."

As of Sunday, Borkowsky had raised only $1,790, but she hopes an advertiser already on board might let her appear in its ad to make her pitch for love. In that case, she says, the money raised would go to charity.

Borkowsky is not shy about putting herself out there. She has been featured on NBC's "Today" show and "Extra" and this week will tape an appearance on "The Tyra Banks Show." Several radio outlets have called, she says.

She considers herself a catch.

A member of Mensa, the high-IQ society, Borkowsky notes, "I'm trim, I'm in shape. I have a good heart. I got a lot of love from my mother, maybe too much, but how you learn to love is from your mother and she taught me well."

Her ideal man?

"Someone with a good head on his shoulders," she says. "A good heart, hopefully, a sense of humor. And a name shorter than Borkowsky would be a nice bonus."

And dont forget to visit her website:

http://www.superbowlsinglegirl.com/

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that's a stupid idea

"As of Sunday, Borkowsky had raised only $1,790, but she hopes an advertiser already on board might let her appear in its ad to make her pitch for love. In that case, she says, the money raised would go to charity."

Chances of Borkowsky raising enough money to buy an ad: .002%.

This whole idea is basically free advertising. She's never going to buy the spot, but a lot of people will read about the attention whore who's trying to do it because the media publishes the story.

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"I live in Manhattan," Borkowsky says from her East Side apartment. "People think of Manhattan and they think of 'Sex and the City' and love around every corner. But according to the latest census, single women in Manhattan outnumber single men by more than 100,000, so it's not that easy to meet someone."

O RLY?

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hell.. if she paid me $3 million .. I'd go on a date with her. :D

She wants to get married. Luckily for you (or her) gay marriage is now legal in Connecticut! You would obviously need to get divorced first as I don't think polygamy is legal in any state; even Utah.

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I smell a setup. Some dating website is probably paying her to do this to setup their superbowl ad. Match.com or something. The ad will tell the story of how she was desperate to meet somebody and that she just joined match.com <insert dating service name here> and that you can follow her story on their website. :)

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Ahhhh NO

LMAO. So the point of the article is NOT that she doesn't have the funds? Then why in the blue hell does the it say this:

As of Sunday, Borkowsky had raised only $1,790, but she hopes an advertiser already on board might let her appear in its ad to make her pitch for love. In that case, she says, the money raised would go to charity.

Right there!! She does NOT HAVE THE MONEY!! You then repeated that, and I pointed out that this was the whole reason for the article....to get the word out and express that she is raising money for the ad.

I have no desire to keep debating this, but damn its pretty sad that some people just cannot comprehend what they are reading.

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LMAO. So the point of the article is NOT that she doesn't have the funds? Then why in the blue hell does the it say this:

As of Sunday, Borkowsky had raised only $1,790, but she hopes an advertiser already on board might let her appear in its ad to make her pitch for love. In that case, she says, the money raised would go to charity.

Right there!! She does NOT HAVE THE MONEY!! You then repeated that, and I pointed out that this was the whole reason for the article....to get the word out and express that she is raising money for the ad.

I have no desire to keep debating this, but damn its pretty sad that some people just cannot comprehend what they are reading.

A few here asked for the $3 million to marry her re-read she doesnt have the $$$$$$.She is looking for donations.Understood amigo

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A few here asked for the $3 million to marry her re-read she doesnt have the $$$$$$.She is looking for donations.Understood amigo

i know she doesn't have the money!! Jesus Christ man do you speak effin english?? Don't answer that, I already know the answer.

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LoL.....

My personal opinion on the matter is this woman needs to re-think her strategy. I don't want to lose any commerical time during the super bowl to her, when I could be watching a new movie preview.

Rethink her strategy?

I guarantee she gets a minimum of 10x the hits today on that little web site of her, completely with links to her "comedy" videos..

I think her strategy ~ for internet whoring herself ~ is just fine..

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