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Creative Minds - Marketing Help Needed


Maxman

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This is going to sound insane and it is. But it is a serious question. Here is the deal:

I entered this Marketing contest for a company that does workflow and document management. Think imaging and automation, a company that makes you paperless. Anyhow they spent money on all their trade show stuff and they have a water theme.

They show water flowing and the subtle message is that this product helps you with your flow of information.

The contest is this...I need a tagline that ties the water theme into the flow of information.

10 words people -- give me 10 words. (JoeBaby need not apply).

:-P

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This is going to sound insane and it is. But it is a serious question. Here is the deal:

I entered this Marketing contest for a company that does workflow and document management. Think imaging and automation, a company that makes you paperless. Anyhow they spent money on all their trade show stuff and they have a water theme.

They show water flowing and the subtle message is that this product helps you with your flow of information.

The contest is this...I need a tagline that ties the water theme into the flow of information.

10 words people -- give me 10 words. (JoeBaby need not apply).

:-P

Paperless is a nice "pipe dream" we sell to idiots - how's that? :)

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Winner

I started reading your thread Max, and knew Borgo would come up with the winner

Thanks, Jon. (Your check is in the mail. :)) I had actually wanted to go with "The Benchmark in Anti-Mind F**k Technology", but felt that the U.S. marketplace was still too inhibited for such a progressive approach to advertising. Max, feel free to use it for any European or Asian contests.

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