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Live streams of Yankees games $49.95 for rest of '09

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YES, MLB, Cablevision just officially announced the new offering of live streaming of Yankees games for Cablevision customers - the first time live Internet streams have been available for in-market games.

Cost for rest of season, beginning July 8: $49.95.

Cost for any given 30-day period: $19.95.

More later. About to talk to Hal S.

Click below for the entire news release from YES.

The YES Network, Cablevision Systems Corp. (NYSE:

CVC) and MLB Advanced Media (MLBAM), the interactive media and Internet

company of Major League Baseball, today announced a multi-year agreement that will

allow customers who receive the YES Network by subscribing to Cablevision’s Family

Cable (expanded basic) level of television service or above – and its Optimum Online

high-speed Internet service -- to purchase a package of YES’ New York Yankees game

telecasts for live in-market online viewing. This agreement will make Yankees on YES

live game streaming over broadband the only live in-market streaming product in

professional sports to include games with local television rights.

Any eligible Cablevision customer who elects to purchase this package can watch YES’

Yankees telecasts live on his or her computer throughout the entire home broadcasting

territory of the New York Yankees, or on laptops or other portable computers using

Cablevision’s Optimum WiFi wireless Internet service.

The offering will enable Yankees fans who already watch YES on Cablevision to access

a package of Yankees games with enhanced convenience and portability. In addition to

the YES Network’s Yankees telecasts, Cablevision customers who also subscribe to the

Cablevision broadband package will have the opportunity to receive unprecedented

access to YES’ Yankees telecasts via broadband, including over Cablevision’s new

Optimum WiFi wireless Internet service. Optimum WiFi offers free wireless Internet

access to Optimum Online customers through thousands of access points in commercial

and high traffic areas across Cablevision’s service area. For more information on

Optimum WiFi, visit http://www.optimumwifi.com.

The Yankees on YES live game streaming over broadband package, available for a onetime

fee of $49.95 for the remainder of the season or $19.95 for any 30-day period, is

scheduled to begin on Wednesday, July 8 at 8:00 p.m. (EDT) with the YES Network’s

Yankees-Twins broadcast. All games will be delivered in true high definition, the highest

quality live streaming as pioneered by MLBAM this year in its MLB.TV package.

Beginning immediately, eligible Cablevision subscribers can review FAQs for the

product and begin purchasing the package on Yankees.com, YESNetwork.com and

Optimum.net. Cablevision and MLBAM will implement and manage an authentication

process ensuring that only those Cablevision customers who receive the YES Network as

part of their cable service and also subscribe to Optimum Online will be able to subscribe

to the package.

“We are delighted to partner in this collaborative effort to deliver greater access to

Yankees fans within their local market,” said Bob DuPuy, president and COO, Major

League Baseball. “This agreement represents an important opportunity for Yankees fans

to stay connected with their favorite team while providing them the portable flexibility to

do so when they cannot be at the ballpark.”

“This is a landmark agreement in that it respects our partners’ core business models while

enhancing their new business prospects,” said Tracy Dolgin, president and CEO, the YES

Network. “At the same time, Yankees fans have more choices than ever before to follow

the team, and there are no extra costs passed on to those who choose not to sign up for the

package. Of course, Yankees fans can continue to watch the most storied franchise in

sports on the YES Network.”

“We offer Optimum customers the best television, phone and high-speed Internet

products in the market, and the addition of live streaming Yankees’ games as an

additional option for our customers further differentiates the value and choice we are able

to provide,” said John Trierweiler, senior vice president of product management,

Cablevision Systems, Corp. “This is an exciting development for our customers, making

live Yankees’ games available for the first time on broadband and through our free

Optimum WiFi wireless Internet service, and we look forward to introducing this

package on July 8 with the baseball season in full swing.”

"This is an important and groundbreaking agreement among YES, Cablevision and

MLBAM that greatly benefits Yankee fans," said Hal Steinbrenner, managing general

partner and co-chairman, New York Yankees. "This gives fans the flexibility to watch

Yankees games on YES almost anywhere. It is an enormous step forward and I know our

fans will jump on the opportunity."

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