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NFL, Gatorade Launch 'Beat the Heat' Campaign


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To keep athletes safe and performing at their best during the hot summer months, The Gatorade Company has joined forces with the NFL to educate parents and coaches about heat-related illness and the importance of hydration. As part of the “Beat the Heat” program, NFL players and coaches and their wives will lead hydration awareness efforts while raising funds for the Kendrick Finch...


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