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Bill Belichick: Fashion Icon? - PFT.com


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Bill Belichick: fashion icon?

Posted by Gregg Rosenthal on July 19, 2009 11:31 AM ET

NFL_belichick1.jpgClothing companies looking for an NFL endorser to move their product should stop throwing cash at traditional choices like star quarterbacks. Instead, they should set their sights on Bill Belichick.

It turns out the man known for his lack of fashion sense actually sells. According to Reebok officials, roughly 50 percent of all grey hoodies sold in the NFL have a Patriots logo on it. (No word how many consumers promptly cut off the bottoms of the sleeves.)

A Reebok executive explains to Mike Reiss of the Boston Globe they were actually annoyed when Belichick first wore his famous sweatshirt during games. It turns out Belichick was wearing gear that was meant for players, and the hoodie was not approved coaching gear.

When the company saw sweatshirts flying off the racks, they decided not to fight it.

A similar trend emerged this offseason, when Belichick was photographed locally wearing a blue throwback Boston Patriots sweatshirt. He wasn't supposed to wear it because the item wasn't yet in production. Demand for the item shot through the roof.

The story is reminiscent of Belichick's decision to bring the Patriots out as a team during introductions before Super Bowl XXXVI in New Orleans.

The league told him not to, the Patriots did it anyway, and now it's a time-honored tradition at the big game that represents team play. (And yeah, this story is begging for some angry commenters to mention certain other actual and/or alleged rule breaking activities.)

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I got a grey hoodie as a present last Christmas. Love it. No, I did not cut-off the sleeves. Seems like a pretty indecent thing to do to a very expensive sweatshirt. BB can do whatever he can, however. He's rich, he's a genius and 'round Boston, he can pretty much walk on water. ;)

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I got a grey hoodie as a present last Christmas. Love it. No, I did not cut-off the sleeves. Seems like a pretty indecent thing to do to a very expensive sweatshirt. BB can do whatever he can, however. He's rich, he's a genius and 'round Boston, he can pretty much walk on water. ;)

Do you really love it? I don't think you do. I think you like it, but your telling us you love it to tease us.

I mean honestly, did you open up the present and notice it was a grey sweatchirt and start high fiving everyone and parading around the house in a excited and joyous manner? I don't think so. I think you where happy to have one but not in love with it.

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