Jump to content

Daily News: will flip-out cost NY/Nj the Super Bowl?

Kentucky Jet

Recommended Posts

New York Jets owner Woody Johnson's flip out could have detrimental effects if Super Bowl bid fails

Gary Myers

Sunday, March 21st 2010, 4:00 AM

Berg/WireImage/Tom Berg/WireImage.com

New York Jets team owner Woody Johnson may lose out on millions of dollars after his flip out over the Giants opening the Meadowlands Stadium.

If Woody Johnson's criticism of Roger Goodell over the coin-flip fiasco ends up costing the Giants and Jets the chance to host the Super Bowl in 2014, then it will forever be known as Woody's Billion Dollar Blunder.

There is more on the line when NFL owners vote on Super Bowl XLVIII at their May 24-26 meetings in Dallas than just the honor of putting on the NFL's biggest and most lavish party.

It's always about the money, and there is an extraordinary amount riding on the Giants and Jets getting the votes over Tampa and Miami. It's no wonder the Giants were angered when Johnson threw Goodell under the bus for the commissioner's decision not to include team representatives when he flipped the coin to determine who hosts the first regular-season game at the new Meadowlands stadium. The Giants won the toss and Johnson flipped out.

Two key factors are in play that make the vote in two months crucial:

The money the Super Bowl will bring into the metropolitan area economy.

The tremendous exposure the Super Bowl brings could trigger a major corporation to buy the naming rights to the new stadium. At the moment, the Giants and Jets are not close to a deal.

Do the math:

Early projections report the week-long party and the Super Bowl game will pump at least $500 million into the local economy. Is there a city in the country that couldn't use that shot in the arm?

The Giants and Jets have been aiming for about $25 million per year for naming rights. On a 20-year deal, that would bring in $500 million.

Total revenue: $1 billion.

If the Giants and Jets get the game, it will help in the sale of their sponsorships, suites and club seats - with the expectation the buyers would have the option to buy Super Bowl tickets, according to Marc Ganis, the president of Chicago-based Sports Corp Ltd., a consultant to more than half the NFL teams.

"The naming rights deal is the single biggest transaction left to be done at that stadium," Ganis said. "If they are close with some parties, it could help close it. The Super Bowl could be the trigger to finally close a naming rights deal that could be worth north of $600 million over 30 years. I'm trying to be conservative here."

Jerry Jones has the Super Bowl in Cowboys Stadium next year, but that has not been the impetus for a company to offer him what he wants. "Jerry's expectations are pretty significant, a higher number than I mentioned (for the Giants and Jets)," Ganis said. "Jerry correctly feels this interim period when it is named Cowboys Stadium is expanding the Cowboys brand internationally. He's getting value out of it by calling it Cowboys Stadium."

There is no value to the Jets and Giants calling it the New Meadowlands Stadium. The name is not even going on the side of the building.

Sun Life Financial bought naming rights to Dolphins Stadium in mid-January, a few weeks before Miami hosted the Colts-Saints Super Bowl. The deal, which runs at least five years, was valued at $5 million-$7.5 million per year. Sun Life received $26 million in free television exposure during the Super Bowl telecast, according to Front Row-Marketing.com. The site reported that Raymond James Financial received more than $37 million in exposure the previous season when the Super Bowl was in Tampa.

The Giants and Jets can pitch the Super Bowl along with the exposure of 16 regular-season games in the country's biggest market to create leverage for a deal.

The Giants will get a better feel for the damage done by Johnson's criticism of Goodell when the league meetings open today in Orlando. The bid is due in the NFL office by April1. The league then works with all three cities until May 1 to improve and refine the bid before it is put up for the vote.

The concern is that Johnson not only angered Goodell, but also Goodell supporters among the ownership group. Can there be a backlash against Johnson, costing votes? If the owners try to punish Johnson, they would also be punishing the Maras and Tisches, who are extremely popular in the league. Some owners might wonder if the Giants and Jets can effectively work together to put on the game or worry if they will be the NFL's version of the War of the Roses.

That's why John Mara and Steve Tisch are expected to be lobbying owners this week for the first outdoor cold-weather Super Bowl. Although Goodell does not have a vote, insiders believe the New York-New Jersey bid will live or die by Goodell's enthusiasm for it. Up until now, he has spoke openly about the merits of putting the game in New York.

"It's a very big decision the NFL is going to make," Ganis said. "It could have a very significant economic impact on the New York region and the Jets and Giants. The only way it will happen is if Roger Goodell pushes for it with his foot pressed firmly on the accelerator."

If he takes his foot off, it will be costly. About $1 billion worth.


Read more: http://www.nydailynews.com/sports/football/jets/2010/03/21/2010-03-21_woodys_flipout_could_cost_a_billion.html?page=1#ixzz0ioOT9mrD


Link to comment
Share on other sites

The Maras won't blame themselves and will blame Woody, but perhaps they should take a look in the mirror if the super bowl and naming rights fall through.

I hope colluding with the league to get the first game of the stadium was worth $1 billion because that is what it looks to have cost.

Link to comment
Share on other sites

The Maras won't blame themselves and will blame Woody, but perhaps they should take a look in the mirror if the super bowl and naming rights fall through.

I hope colluding with the league to get the first game of the stadium was worth $1 billion because that is what it looks to have cost.

I agree, if the Giants did not piss and moan about having a coin flip in the 1st place this sham coin flip would have never happened......

The Giants are as responsible as anyone here.....If they had agreed to the coin flip, it could have been a positive for the NFL by having it out in the open with reps from both teams there....

Instead because the Giants cried about this in private, Goodell made a mockery of the process and Woody was right to be pissed....

Link to comment
Share on other sites

As soon as I read "Gary Myers" I stopped reading.

THe thing that hurts the SB chances is the lack of a friggen ROOF.

The super bowl is a media event. The media doesn't want to come to NY in February, which hurts.. they particularly do not want to come here and cover an outdoor game... The NFL also doesn't want their premier game played in disasterous weather.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Create New...