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Sports Museum of America Having Problems


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http://www.nytimes.com/2008/12/10/sports/10museum.html?_r=1&scp=1&sq=Sandomir%20%2416%20%2427%20sports%20museum&st=cse

The Sports Museum of America, which opened in Lower Manhattan in May just before the economic crisis, is not meeting its attendance targets, has laid off employees and slashed ticket prices, and said last week it would no longer be open Mondays.

In September, it defaulted on the tax-free Liberty Bonds that financed more than half the cost of the $93 million museum and has since been negotiating a restructured payment schedule, said Philip Schwalb, the museum’s founder and chief executive.

“The conversations have been very positive and helpful to us and are still ongoing, so the ultimate structure is one that the museum will be able to live and thrive within,” Schwalb said Tuesday in a telephone interview.

The museum, at 26 Broadway, is filled with memorabilia, films and interactive exhibits; it has exclusive relationships with 60 sports halls of fame, national governing bodies and other organizations. Nearly all the sports halls have deals with the museum except for baseball’s. It is the home of the Heisman Trophy, which will be awarded Saturday, and the Billie Jean King International Women’s Sports Center.

Attendance will not reach the million visitors that Schwalb had hoped for in the first year of operations or the 800,000 that he thought was a strong projection.

http://www.sportsmuseum.com/

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