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Sox to Unveil new Logo, alternate uniform


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http://www.bostonherald.com/blogs/sports/red_sox/index.php/2008/12/08/sox-to-unveil-new-logo-alternate-uniform/

Purists, beware: Thursday, the Red Sox have plans to unveil “changes to the ballclub’s logos” and “select uniforms.” Manny Delcarmen, Jim Rice, Jerry Remy and other club officials will be on hand for the announcement/unveiling. It’s likely the team will reveal a new “alternate uniform,” to either replace or supplement the red tops the team often wears for Sunday home games.

There’s no word yet on what the new logo will look like, or whether it will replace the existing one, which dates back decades.

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http://boston.redsox.mlb.com/news/article.jsp?ymd=20081211&content_id=3714154&vkey=news_bos&fext=.jsp&c_id=bos

The Red Sox will have a new look to them going forward, particularly on the road. At a news conference on Thursday night in Boston, the tradition-laden franchise unveiled new primary and alternate road jerseys for 2009.

The club will also go with the "Hanging Sox" as the new primary logo, and it will be displayed on new caps that the Red Sox will wear with their alternate jerseys at home and on the road.

For long-time fans, the new road jersey will be a trip down memory lane, in that it will resemble the road grays worn in the 1980s during the days of Jim Rice, Dwight Evans and Bob Stanley.

The "retro roadies," as the Red Sox referred to them in a press release, will feature the word "BOSTON" in blue lettering across the chest.

"The origin of this was Turn Back the Clock Day in June of '07 in San Diego," said Red Sox COO Mike Dee. "Everybody thought the gray was a bluer gray because of the blue lettering. The bordering makes the same gray look bluer. Basically, we've taken what was the red 'BOSTON' on the front and replaced that with a blue 'BOSTON.'"

The alternate road uniform will be a combination of white pants and blue jersey with "BOSTON" in red lettering across the chest.

No changes have been made to Boston's primary home uniforms. The alternate home red jerseys will still be used, and will now be accompanied by alternate hats which feature the new "Hanging Sox" logo. The alternate caps will also be worn on the road with the alternate blue tops.

"If you look at the outerwear that we wear on the road, we've pretty much gone to blue as a road color and red as the home color," said Dee. "This is really an exact continuation of that. We have blue dugout jackets on the road and red dugout jackets at home; blue BP jerseys on the road, red BP jerseys at home. This gives us a blue theme to the road uniform and then a blue alternate top."

The "circle Sox," which had been the primary logo, will now be the secondary logo and will now include better graphics and clearer font. The "B" will be the third logo. Why the change to "Hanging Sox" as the primary logo?

"The decision to change was made given the long-time iconic stature of the 'Hanging Sox,' which possesses an instant appeal and recognition of the team," the club said in a press release.

All the changes were meant to be subtle in nature.

"There's several changes, but we think they're traditional in nature and aesthetically pleasing and will be warmly received by the fans," said Dee.

Manager Terry Francona and reliever Manny Delcarmen were on hand to model the new jerseys at Thursday's announcement. Rice, who is a candidate to be voted into the Hall of Fame next month, was also on hand, as was popular NESN commentator and former Sox second baseman Jerry Remy.

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http://boston.redsox.mlb.com/news/article.jsp?ymd=20081211&content_id=3714154&vkey=news_bos&fext=.jsp&c_id=bos

The Red Sox will have a new look to them going forward, particularly on the road. At a news conference on Thursday night in Boston, the tradition-laden franchise unveiled new primary and alternate road jerseys for 2009.

The club will also go with the "Hanging Sox" as the new primary logo, and it will be displayed on new caps that the Red Sox will wear with their alternate jerseys at home and on the road.

For long-time fans, the new road jersey will be a trip down memory lane, in that it will resemble the road grays worn in the 1980s during the days of Jim Rice, Dwight Evans and Bob Stanley.

The "retro roadies," as the Red Sox referred to them in a press release, will feature the word "BOSTON" in blue lettering across the chest.

"The origin of this was Turn Back the Clock Day in June of '07 in San Diego," said Red Sox COO Mike Dee. "Everybody thought the gray was a bluer gray because of the blue lettering. The bordering makes the same gray look bluer. Basically, we've taken what was the red 'BOSTON' on the front and replaced that with a blue 'BOSTON.'"

The alternate road uniform will be a combination of white pants and blue jersey with "BOSTON" in red lettering across the chest.

No changes have been made to Boston's primary home uniforms. The alternate home red jerseys will still be used, and will now be accompanied by alternate hats which feature the new "Hanging Sox" logo. The alternate caps will also be worn on the road with the alternate blue tops.

"If you look at the outerwear that we wear on the road, we've pretty much gone to blue as a road color and red as the home color," said Dee. "This is really an exact continuation of that. We have blue dugout jackets on the road and red dugout jackets at home; blue BP jerseys on the road, red BP jerseys at home. This gives us a blue theme to the road uniform and then a blue alternate top."

The "circle Sox," which had been the primary logo, will now be the secondary logo and will now include better graphics and clearer font. The "B" will be the third logo. Why the change to "Hanging Sox" as the primary logo?

"The decision to change was made given the long-time iconic stature of the 'Hanging Sox,' which possesses an instant appeal and recognition of the team," the club said in a press release.

All the changes were meant to be subtle in nature.

"There's several changes, but we think they're traditional in nature and aesthetically pleasing and will be warmly received by the fans," said Dee.

Manager Terry Francona and reliever Manny Delcarmen were on hand to model the new jerseys at Thursday's announcement. Rice, who is a candidate to be voted into the Hall of Fame next month, was also on hand, as was popular NESN commentator and former Sox second baseman Jerry Remy.

pMLB2-5432272dt.jpg

pMLB2-5432287dt.jpg

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

I understand marketing and branding but this is getting out of hand. I guess the Sox need more revenue streams to compete with the Yankees and the 7 year $161 million contracts they hand out to pitchers.

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You need to do that to compete with us ? I never got the memo about the Sux being a small market team ? maybe you should stop paying Sushi chefs millions of dollars just to sit down and chat.

I guess the Sox should build a brand new ballpark with seats that go for $2500 per game behind home plate. Plus luxury boxes and club seats :rolleyes:

It was very nice of New York to issue more tax free bonds to the Yankees the other day to help pay for their new Stadium.

I would guess that apart from you most Yankees fans are embarrassed about taking public money for the new stadium.

JonE had to move his seats to make it economically worth it for him and he is the biggest Yankees homer I have ever seen.

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You need to do that to compete with us ? I never got the memo about the Sux being a small market team ? maybe you should stop paying Sushi chefs millions of dollars just to sit down and chat.

They are not. Not even close, but they are not in the Yankees ball park, pardon the pun, either. Plus, the Yankees are relieved of paying the luxury tax for a few years due to building their stadium.

If people thought the Yankees spent a lot this year wait until next year. A year of revenue from a new stadium and not having to drop 50+ million in luxury taxes.

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