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Jets Raise Ticket Prices in Lower Deck, Reduce Upper Deck Fees


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#1 Maxman

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Posted 10 February 2014 - 03:53 PM

The New York Jets raised season ticket prices in the lower bowl of the National Football League team’s MetLife Stadium for the first time in three years, while lowering prices in the upper decks.

 

The team raised the cost of tickets in the lowest level by an average of 3 percent, with every seat seeing some increase, team President Neil Glat said. Upper deck tickets in the 82,500-seat stadium were lowered by an average of 10 percent, including the addition of more seats at the $50 level, the team’s cheapest.

 

“Our goal is: How do we get as many people into the building as possible on a season-ticket basis,” Glat said in a telephone interview. “We think it adds to the home-field advantage, we think it adds to community of the fanbase.”

 

The Jets finished 8-8 last season. The team has not made the playoffs since reaching the American Football Conference championship game during the 2009 and 2010 seasons.

Overall Jets season tickets will drop on average of around 2 percent, Glat said. He declined to say how many season ticket holders the team had last year.

 

The first renewal payment is due by March 17, Glat said. The upper deck seats at the East RutherfordNew Jersey, stadium do not require personal-seat licenses, while the lower level seats do. Season tickets prices in the middle mezzanine level will not change.

 

“The cost to our fans is something that we take pretty seriously,” Glat said. He said the changes were made after a look at the team’s ticket data, their value on the secondary market, pricing from around the NFL and pricing for other sports and entertainment in the New York area.

 

Super Bowl

 

The $1.6 billion MetLife Stadium, which the Jets share with the NFL’s New York Giants, hosted theSuper Bowl two weeks ago. The building was at 93.3 percent capacity for the team’s eight home games last year, according to ESPN, ranked 23rd in the 32-team league.

 

Last year the Jets announced they were adding an additional 3,000 upper level seats to the $50 level. The team also lowered prices on about 2,000 club seats.

 

http://www.bloomberg...-deck-fees.html


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#2 faba

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Posted 10 February 2014 - 04:29 PM

Woody not good only 93 per cent of capacity for home games


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#3 SenorGato

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Posted 10 February 2014 - 04:33 PM

Sounds good, and Glat is no dummy. 


Edited by SenorGato, 10 February 2014 - 04:33 PM.

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#4 Matt39

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Posted 10 February 2014 - 04:48 PM

Put it this way- if someone offers me a free upper deck seat I'll politely decline. Rather watch at home.


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#5 T0mShane

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Posted 10 February 2014 - 06:52 PM


“Our goal is: How do we get as many people into the building as possible on a season-ticket basis,” Glat said in a telephone interview. “We think it adds to the home-field advantage, we think it adds to community of the fanbase.”



Hahaha we raised prices ON the fans FOR the fans. Hahahahaha
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#6 Larz

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Posted 10 February 2014 - 07:07 PM

socialism


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#7 Matt39

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Posted 10 February 2014 - 07:09 PM

No one's going on stubhub looking for an UD seat is basically what they're saying. The UD is awful at the new stadium.


Edited by Matt39, 10 February 2014 - 07:09 PM.

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#8 BleedGreen314

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Posted 11 February 2014 - 09:31 AM

Wow, so Woody is practicing income redistribution via upping the costs on the PSL group to subsidize costs on the Upper Deck group. Now don't get me wrong as an upper deck guy we couldn't be any happier with lower costs. But to screw the lower group to do it, even it's only 3%, is beyond messed up


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#9 Joe Jets fan

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Posted 11 February 2014 - 09:41 AM

No one's going on stubhub looking for an UD seat is basically what they're saying. The UD is awful at the new stadium.

 

I could not agree more.  Just looking up at the UD the couple times I have been there I thought no way in hell would I ever sit up there.


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#10 jgb

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Posted 11 February 2014 - 09:44 AM

supply and demand. if they can fill it at these prices they should charge whatever the market can bear.


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#11 Matt39

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Posted 11 February 2014 - 09:45 AM

supply and demand. if they can fill it at these prices they should charge whatever the market can bear.

 

Thing is the lower level is already sold because of the PSL. Those folks have to purchase tickets. They're lowering the upper level prices because the seats are awful and no one's buying them. People would rather spend the extra money on stubhub for lower level seats than sit in the 300's.


Edited by Matt39, 11 February 2014 - 09:46 AM.

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#12 jgb

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Posted 11 February 2014 - 09:48 AM

Thing is the lower level is already sold because of the PSL. Those folks have to purchase tickets. They're lowering the upper level prices because the seats are awful and no one's buying them. People would rather spend the extra money on stubhub for lower level seats than sit in the 300's.

 

are there any NFL rules that your stadium has to be beyond a certain % sold out (beyond blackout rules)? Meaning tickets have to be lowered until that % is obtained.


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