Sit him down.

This time, make it four quarters, not one quarter.

New York Jets defensive end Sheldon Richardson disgraced himself and embarrassed his employers with a profanity-laced Snapchat video in which he uses a derogatory term for women. The video, posted to teammate Rontez Miles' Snapchat account, is offensive on many levels. That he made those remarks before a game -- in the locker room, no less -- speaks to Richardson's mindset. Clearly, he wasn't focused on football or the Miami Dolphins two hours before a prime-time game.And to think he was named a captain for this game. His behavior was straight out of the Santonio Holmes handbook on "How Not to Act like a Captain." See: 2011 season.

The first thing coach Todd Bowles should do is make Richardson give a public apology. Then he should leave the petulant, so-called star at home when the Jets travel to the New England Cheaters next weekend. If Bowles also wants to bench him for the season finale, well, that would be fine, too.Remember, this wasn't Richardson's first transgression. On Nov. 6, he was benched for the first quarter, along with Muhammad Wilkerson, for violating team rules. Richardson said he showed up late for only one team meeting -- a laughable claim -- and he didn't seem too broken up about it.

He needs to go. He will go.

It would be addition by subtraction.

The Jets will resume efforts to trade Richardson in the offseason, except they won't get back anything close to what they want. They reportedly demanded a first-round pick from the Dallas Cowboys before the Nov. 1 trading deadline. Considering his poor play (only 1.5 sacks) and off-the-field baggage (two suspensions), they're probably looking at a fourth-round pick, if they're lucky.

For years, the Jets put up with Richardson because he produced on the field, but that no longer is the case. He's due to make $8.1 million in 2017, the amount of his fifth-year option. They should use that money to buy a couple of decent starters in free agency.Richardson, ticked off about being shopped at the trading deadline, seems like he's on a mission to sabotage the organization by lowering his trade value. Thing is, he's also damaging his financial leverage. This is a guy who once said he's worth a $100 million contract.

The way he's going, he couldn't get 100 million sticks of gum from a team.

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