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Falcons to offer lowest concession prices in major team sports in 2017 (MERGED)

Gas2No99

By Gas2No99
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Gas2No99

Gas2No99

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Falcons to offer lowest concession prices in major team sports in 2017

Darren RovellESPN Senior Writer

Atlanta Falcons fans might encounter sticker shock when they attend their first game in Mercedes-Benz Stadium next year. That's because the team announced Monday that it will offer what will amount to the lowest concession prices at the major-sports-team level.

A bottomless soda, which will come with free and unlimited refills, will cost $2 -- the same cost as a bottle of water, popcorn and a pretzel. A slice of pizza, peanuts and fries will be $3 each, while a cheeseburger will cost $5. A chicken tenders basket will cost $6.

"We'll be able to feed a family of four at our games for $27," said Steve Cannon, CEO of the AMB Group, the family of businesses owned by Arthur Blank that includes the Falcons, Atlanta United and the new stadium that will open in 2017. "That's 60 to 70 percent cheaper than our competitors."

Cannon said the team had a discussion as to how low it could go on the beer, so as not to hurt the fan experience, and arrived at $5 for a 12 ounce cup of a product such as Bud Light.

"In any fan survey, food and beverage is one of the most important drivers of fan experience and the one that is the most broken," Cannon said. "It's either lack of quality, lousy delivery or bloodcurdling pricing."

Cannon said the pricing was arrived at by studying the greater Atlanta marketplace and, at the very least, matching the prices that fans would pay in the area in everyday life.

The Falcons hope to make up some of the money lost on typical margins by doing volume. There will be 670 concession points in the new stadium, which is 65 percent more availability than the team has in the Georgia Dome. Soda refill stations will be separate from lines for those ordering for the first time. Prices, including tax, are right on the dollar, meaning there's no change to be made, thus speeding up the transaction time.

The prices also could serve as an incentive for fans to buy tickets. While Cannon said the concession prices aren't to achieve a greater goal, the Falcons have had a harder time selling seats in the upper bowl for its new stadium. The most expensive seats, $45,000 PSLs on the 50-yard line, are sold out.

Unlike most teams, selling concession rights in exchange for guaranteed cash, Blank -- who had often talked about making concession prices match those offered to patrons at Augusta National for the Masters -- didn't make that deal. Instead, his company forged an operator relationship with Levy Restaurants that comes with a flat management fee. That allowed the team creativity to make the drastic change.

Cannon said the stadium will have premium food items as well, as deals are currently being negotiated with Atlanta's top chefs and restaurateurs. He said that those prices also will match what the items cost in the outside world without additional markup.

The prices will be the same for concerts and other events in the stadium, including the 2018 College Football Playoff Title Game and the 2020 Final Four.

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Bruce Harper

Bruce Harper

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30 minutes ago, Gas2No99 said:

Falcons to offer lowest concession prices in major team sports in 2017

Darren RovellESPN Senior Writer

Atlanta Falcons fans might encounter sticker shock when they attend their first game in Mercedes-Benz Stadium next year. That's because the team announced Monday that it will offer what will amount to the lowest concession prices at the major-sports-team level.

A bottomless soda, which will come with free and unlimited refills, will cost $2 -- the same cost as a bottle of water, popcorn and a pretzel. A slice of pizza, peanuts and fries will be $3 each, while a cheeseburger will cost $5. A chicken tenders basket will cost $6.

"We'll be able to feed a family of four at our games for $27," said Steve Cannon, CEO of the AMB Group, the family of businesses owned by Arthur Blank that includes the Falcons, Atlanta United and the new stadium that will open in 2017. "That's 60 to 70 percent cheaper than our competitors."

Cannon said the team had a discussion as to how low it could go on the beer, so as not to hurt the fan experience, and arrived at $5 for a 12 ounce cup of a product such as Bud Light.

"In any fan survey, food and beverage is one of the most important drivers of fan experience and the one that is the most broken," Cannon said. "It's either lack of quality, lousy delivery or bloodcurdling pricing."

Cannon said the pricing was arrived at by studying the greater Atlanta marketplace and, at the very least, matching the prices that fans would pay in the area in everyday life.

The Falcons hope to make up some of the money lost on typical margins by doing volume. There will be 670 concession points in the new stadium, which is 65 percent more availability than the team has in the Georgia Dome. Soda refill stations will be separate from lines for those ordering for the first time. Prices, including tax, are right on the dollar, meaning there's no change to be made, thus speeding up the transaction time.

The prices also could serve as an incentive for fans to buy tickets. While Cannon said the concession prices aren't to achieve a greater goal, the Falcons have had a harder time selling seats in the upper bowl for its new stadium. The most expensive seats, $45,000 PSLs on the 50-yard line, are sold out.

Unlike most teams, selling concession rights in exchange for guaranteed cash, Blank -- who had often talked about making concession prices match those offered to patrons at Augusta National for the Masters -- didn't make that deal. Instead, his company forged an operator relationship with Levy Restaurants that comes with a flat management fee. That allowed the team creativity to make the drastic change.

Cannon said the stadium will have premium food items as well, as deals are currently being negotiated with Atlanta's top chefs and restaurateurs. He said that those prices also will match what the items cost in the outside world without additional markup.

The prices will be the same for concerts and other events in the stadium, including the 2018 College Football Playoff Title Game and the 2020 Final Four.

Did anyone else skim the article for the word "beer"?

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JOJOTOWNSELL

JOJOTOWNSELL

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i don't have kids but the thought of spending 800 bucks or so in tix, food, a t shirt, program, parking, popcorn, ect for a family on game day would probably make me stop going to games.....not because i can't afford it, because i would never be able to  enjoy it knowing how i got badly i got bent over.....the only thing that would possibly  keep me coming is tailgate joe

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kmnj

kmnj

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follow the falcons new model-do something nice for the fans that have watched this franchise rebuild for decades

On Monday, Atlanta Falcons owner Arthur Blank and team president Rich McKay announced a revolutionary concept: "fan first" pricing on popular concession items at Mercedes-Benz Stadium, which is set to open before the 2017 NFL season.

How friendly will the prices be? Judge for yourself:

  • $2 – Non-alcoholic beverage products with unlimited free refills
  • $2 – Dasani bottled water; hot dogs; pretzels; popcorn
  • $3 – Peanuts; pizza; nachos; waffle fries
  • $5 – 12 oz. domestic beer

Blank stressed that the prices are not short-term, a gimmick to celebrate the opening of the stadium; they are part of a "core philosophy" to say thank you to fans for their loyalty.

The pricing will be in place for all events at the stadium: Falcons games, Atlanta United FC games, and the major events already scheduled, like the Peach Bowl, SEC Championship game, and NCAA Final Four (scheduled for 2020).

And when it comes to the soda refills, there will be self-serve stations away from the concession stands, so fans will be able to help themselves.

 

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T0mShane

T0mShane

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Woody looks out of his luxury box and sees a stadium full of drunken ginzos wearing Mark Sanchez jerseys who defaulted on Little Vinny's child support payments to cover their PSLs. He's got zero reasons to give anyone a discount.

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Villain The Foe

Villain The Foe

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4 hours ago, Sperm Edwards said:

Isn't this what the charges are at MetLife stadium?

I dont think so, and I havent been to Metlife in 2 years. I remember ordering a couple nachos and a couple beers and that ran me like 35 bucks. 

 

I spent that same about at TailgateJoe's and had 4 hours of unlimited burgers, franks beers and cannoli's :D

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joewilly12

joewilly12

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7 hours ago, T0mShane said:

Woody looks out of his luxury box and sees a stadium full of drunken ginzos wearing Mark Sanchez jerseys who defaulted on Little Vinny's child support payments to cover their PSLs. He's got zero reasons to give anyone a discount.

389198g6g60.gif

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Ohio State NY Jets fan

Ohio State NY Jets fan

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19 hours ago, peebag said:

Teams have to do this or the only ones able to go and have a good time at the games will be the SARs of the world.

I am sure there will be over-priced concession stands with no lines for those who can't afford to wait...

Great Idea on the reasonable pricing, let's hope it works 

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no psls

no psls

Posted
Posted
20 hours ago, Gas2No99 said:

Falcons to offer lowest concession prices in major team sports in 2017

Darren RovellESPN Senior Writer

Atlanta Falcons fans might encounter sticker shock when they attend their first game in Mercedes-Benz Stadium next year. That's because the team announced Monday that it will offer what will amount to the lowest concession prices at the major-sports-team level.

A bottomless soda, which will come with free and unlimited refills, will cost $2 -- the same cost as a bottle of water, popcorn and a pretzel. A slice of pizza, peanuts and fries will be $3 each, while a cheeseburger will cost $5. A chicken tenders basket will cost $6.

"We'll be able to feed a family of four at our games for $27," said Steve Cannon, CEO of the AMB Group, the family of businesses owned by Arthur Blank that includes the Falcons, Atlanta United and the new stadium that will open in 2017. "That's 60 to 70 percent cheaper than our competitors."

Cannon said the team had a discussion as to how low it could go on the beer, so as not to hurt the fan experience, and arrived at $5 for a 12 ounce cup of a product such as Bud Light.

"In any fan survey, food and beverage is one of the most important drivers of fan experience and the one that is the most broken," Cannon said. "It's either lack of quality, lousy delivery or bloodcurdling pricing."

Cannon said the pricing was arrived at by studying the greater Atlanta marketplace and, at the very least, matching the prices that fans would pay in the area in everyday life.

The Falcons hope to make up some of the money lost on typical margins by doing volume. There will be 670 concession points in the new stadium, which is 65 percent more availability than the team has in the Georgia Dome. Soda refill stations will be separate from lines for those ordering for the first time. Prices, including tax, are right on the dollar, meaning there's no change to be made, thus speeding up the transaction time.

The prices also could serve as an incentive for fans to buy tickets. While Cannon said the concession prices aren't to achieve a greater goal, the Falcons have had a harder time selling seats in the upper bowl for its new stadium. The most expensive seats, $45,000 PSLs on the 50-yard line, are sold out.

Unlike most teams, selling concession rights in exchange for guaranteed cash, Blank -- who had often talked about making concession prices match those offered to patrons at Augusta National for the Masters -- didn't make that deal. Instead, his company forged an operator relationship with Levy Restaurants that comes with a flat management fee. That allowed the team creativity to make the drastic change.

Cannon said the stadium will have premium food items as well, as deals are currently being negotiated with Atlanta's top chefs and restaurateurs. He said that those prices also will match what the items cost in the outside world without additional markup.

The prices will be the same for concerts and other events in the stadium, including the 2018 College Football Playoff Title Game and the 2020 Final Four.

SEND THIS TO WOODY !!!!!!!!!!!!!!!!!!!!!!!

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Colgateman

Colgateman

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2 hours ago, nyjunc said:

isn't it for the opening of the new Stadium?

Yeah, I believe so, the new stadium is gonna be pretty cool. But most people are against them building it, I think this is just a way for them to get some public support

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thebuzzardman

thebuzzardman

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22 hours ago, kmnj said:

follow the falcons new model-do something nice for the fans that have watched this franchise rebuild for decades

On Monday, Atlanta Falcons owner Arthur Blank and team president Rich McKay announced a revolutionary concept: "fan first" pricing on popular concession items at Mercedes-Benz Stadium, which is set to open before the 2017 NFL season.

How friendly will the prices be? Judge for yourself:

  • $2 – Non-alcoholic beverage products with unlimited free refills
  • $2 – Dasani bottled water; hot dogs; pretzels; popcorn
  • $3 – Peanuts; pizza; nachos; waffle fries
  • $5 – 12 oz. domestic beer

Blank stressed that the prices are not short-term, a gimmick to celebrate the opening of the stadium; they are part of a "core philosophy" to say thank you to fans for their loyalty.

The pricing will be in place for all events at the stadium: Falcons games, Atlanta United FC games, and the major events already scheduled, like the Peach Bowl, SEC Championship game, and NCAA Final Four (scheduled for 2020).

And when it comes to the soda refills, there will be self-serve stations away from the concession stands, so fans will be able to help themselves.

 

Has anyone seen how many fat f*cks there are down South? The bolded policy will break that franchise within two years due to monetary loss on soda and the ensuing lawsuits of the 400 fans who drank themselves into diabetic comas. 

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